MDU User Segmentation for Personalized Streaming Services
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Solution Overview
Problem
In multi-dwelling units (MDUs) like hotels, users have diverse content streaming preferences, leading to inefficient resource allocation and poor user experiences due to non-relevant content provisioning.
Innovation Solution
User segmentation and personalization of content streaming services by generating user profiles, grouping users based on common experience levels and features, and designating tailored streaming services and resources to each segment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the same content streaming service is provisioned to all users of an MDU, then service coverage is ensured, but resource allocation becomes inefficient and user experience deteriorates
Solution Approach 1:
The patent segments users into different user segments based on common user experience levels and user features. This segmentation allows the system to provision different content streaming services to different segments, achieving content personalization while managing complexity through structured grouping rather than individual customizations.
Solution Approach 2:
The patent applies local quality by designating different content streaming services to different user segments based on their specific user experience levels and features. Each segment receives tailored services appropriate to its characteristics, enabling differentiated service quality without requiring complete system redesign.
2Productivity
If user segmentation and personalization is implemented, then user engagement and resource efficiency improve, but system complexity increases
Solution Approach 1:
The system manages complexity by segmenting users into groups with shared characteristics rather than managing individual user profiles in detail. This segmentation approach simplifies resource allocation decisions while still achieving personalization, as services are assigned to segments rather than individually customized for each user.
Solution Approach 2:
The user segment profiles serve multiple functions: they define service entitlements, guide resource allocation, and enable personalized content delivery. This multi-functionality reduces overall system complexity by consolidating management tasks into a single framework rather than requiring separate mechanisms for each function.
3Ease of operation
If all users receive the same content service, then implementation is simple, but user satisfaction decreases due to irrelevant content
Solution Approach 1:
The patent segments users based on common user experience levels and user features, enabling the system to provision relevant content to each segment. This segmentation maintains operational simplicity by using clear segmentation criteria while significantly improving user experience quality through targeted content delivery.
Solution Approach 2:
The system changes key parameters such as user experience level and user features to determine service entitlements. By using these parameters as segmentation criteria, the system achieves personalized content delivery without complex implementation, as the parameters provide natural grouping foundations for service differentiation.
Data Source
AI summary
Methods and systems for provisioning content streaming services are provided. In one example, a method includes: receiving user registration data of multiple users associated with an MDU, the user registration data including a user identifier and a user experience level for each user, generating a user profile for each user, the user profile including the user registration data, viewership data, and at least one user feature, grouping the users to generate multiple user segments, each user segment including a list of users associated with the user segment and at least one common feature or attribute of the users, designating specific streaming service and content resource to each user segment, based on the common user experience level and the common feature according to a pre-defined policy, and provisioning the designated streaming service and content resource to a user of the MDU, based on the user segment to which the user belongs.