Media Content Advertising Notification System
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Solution Overview
Problem
Television broadcast companies face challenges in engaging viewers with advertising content, as existing methods do not allow for interactive learning or personalized marketing based on viewer interests and behaviors.
Innovation Solution
A system that combines media content with advertising notifications, using a processing system to monitor user interactions and deliver targeted marketing information through mobile devices based on location, time, and activity data, allowing for personalized communications and promotions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional passive advertising is provided to viewers, then advertising content can be delivered without complexity, but viewer engagement and interaction are insufficient
Solution Approach 1:
The patent introduces a processing system as an intermediary between advertisers and viewers. This system combines media content with advertising notifications, monitors user interactions, and delivers targeted marketing information through mobile devices. The intermediary handles the complexity of personalized marketing, location tracking, and multi-channel communication, while users simply experience enhanced advertising engagement without needing to understand the underlying system complexity.
2Productivity
If personalized marketing information is delivered based on user data, then marketing effectiveness is improved, but data processing and system complexity increase
Solution Approach 1:
The patent implements preliminary action by pre-collecting and organizing user information, preferences, and behavioral data before marketing campaigns are launched. The processing system maintains user profiles with historical interaction data, allowing for rapid personalized marketing delivery without real-time data processing complexity. Location data, time information, and activity data are pre-positioned in user profiles, enabling immediate personalized communication when trigger events occur.
3Ease of operation
If advertising content is combined with media content, then viewer engagement increases, but information overload and viewer distraction may occur
Solution Approach 1:
The patent applies local quality by integrating advertising notifications specifically in designated portions of media content rather than uniformly throughout. The processing system identifies appropriate locations within media content to place advertising notifications, ensuring they appear in contextually relevant areas without disrupting the overall viewing experience. This localized integration allows advertising to enhance engagement while minimizing distraction by placing ads where they are most relevant to the content being viewed.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a method that include combining an offer with media content to generate a notice within a portion of the media content, providing the notice in the designated portions of the media content with the notice during a media content presentation at equipment of a user, receiving an indication of interest in the portion, retrieving marketing information for the portion of the media content based on the user profile including location based information, time based information, and activity information, monitoring an activity of the mobile communication device to determine when the mobile communication device information satisfies a location, time, and activity information that matches the marketing information and determining a communication for the user based on the marketing information and the monitoring of the activity of the mobile communication device. Other embodiments are disclosed.