Media Adaptation Device Wall Integration and Advertising
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Solution Overview
Problem
Conventional customer premises devices, such as G.hn devices, do not aesthetically blend with walls and lack user interface functionality, as well as the ability to display advertising to users.
Innovation Solution
A media adaptation device with rear- and front-facing cameras, display screens on multiple faces, and sensors that captures and processes images of the wall to blend with its surroundings, displays advertisements, and tracks viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If conventional customer premises devices are used, then device functionality is provided, but aesthetic integration with walls is poor and user interface functionality is lacking
Solution Approach 1:
The patent combines multiple functions (camera, display, advertising module, user interface) into a single media adaptation device that integrates with the wall outlet infrastructure. The device merges communication functionality with aesthetic wall integration, allowing it to serve both as a functional network device and an aesthetically pleasing wall component.
Solution Approach 2:
The media adaptation device performs multiple functions simultaneously: it provides network communication (G.hn functionality), displays advertising content, captures images of the wall for aesthetic matching, provides user interface capabilities, and enables viewer engagement tracking. This multi-functionality resolves the contradiction by delivering comprehensive functionality within an aesthetically integrated form factor.
2Adaptability or versatility
If media adaptation device with display and cameras is implemented, then aesthetic integration and user interface functionality are improved, but device complexity increases
Solution Approach 1:
The device is segmented into distinct functional modules: a rear-facing camera for wall capture, a front-facing camera for viewer engagement tracking, a display screen for advertising and user interface, and a processing unit. This segmentation allows each component to be optimized independently while working together to provide comprehensive functionality without excessive overall complexity.
Solution Approach 2:
The processing unit acts as an intermediary that coordinates between the cameras, display, and communication modules. It processes images from both cameras, manages display content, and coordinates advertising delivery with viewer engagement tracking, thereby managing device complexity through centralized control.
3Productivity
If advertising display functionality is added, then revenue generation capability is improved, but loss of viewer privacy information increases
Solution Approach 1:
The front-facing camera provides feedback about viewer engagement with advertising content by capturing images of viewers. This feedback mechanism enables the system to track which advertisements are being viewed and for how long, improving advertising effectiveness while maintaining a focused approach to data collection that can be managed for privacy compliance.
Data Source
AI summary
Novel tools and techniques are provided for implementing customer premises device functionality, and, more particularly, to methods, systems, and apparatuses for implementing media adaptation device functionality. In various embodiment, a rear-facing camera of a media adaptation device might capture a first image of a wall of a customer premises, the wall including an electrical wall outlet into which the media adaptation device is intended to be plugged. The media adaptation device might display, on a front display device disposed on a front face (and in some cases, also on top and/or side display devices on corresponding faces) of the media adaptation device, a second image based on the captured first image of the wall of the customer premises. The media adaptation device might also perform one or more first functions other than display of images or videos, after the media adaptation device has been plugged into the electrical wall outlet.