Unified Media Asset Orchestration Across Multiple Spaces

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Solution Overview

Problem

Advertisers face high costs and inefficiencies in creating and managing ad campaigns across multiple media spaces, such as television, mobile, social, and web, due to fragmented strategies and independent campaign management.

Innovation Solution

A media asset orchestration system that coordinates the delivery of media assets across multiple media spaces, time, and device types by generating spanning rules based on metadata, using an orchestration service to sequence and prioritize ad campaigns, and adjusting delivery based on analytics feedback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertisers create separate ad campaigns for each media space (mobile, television, social, web), then ad coverage across multiple media spaces is improved, but cost and complexity increase significantly

Engineering Contradiction:

Improvead coverage across media spacesVSAvoidcampaign management complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges multiple independent ad campaigns across different media spaces into a single unified campaign managed by one advertiser account. This allows advertisers to manage all media space campaigns through one interface, reducing complexity while maintaining broad coverage. The system combines mobile, television, social, and web campaigns under a single orchestration framework.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a universal ad campaign structure that can operate across multiple media spaces simultaneously. A single campaign design is made adaptable to different media environments (mobile devices, televisions, social media platforms, web browsers) through responsive formatting and delivery mechanisms, eliminating the need for completely separate campaigns for each medium.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Reliability

If advertisers create separate ad campaigns for each media space, then media-specific optimization is improved, but cost increases

Engineering Contradiction:

Improvemedia-specific ad optimizationVSAvoidadvertising budget

Core Design Contradiction:

ReliabilityVSLoss of energy

Solution Approach 1:

The patent combines multiple media-specific campaigns into one unified campaign structure, allowing advertisers to allocate budget across all media spaces from a single pool rather than duplicating budgets for each separate campaign. This reduces total spending while maintaining media-specific optimization through the unified system's ability to deliver appropriately formatted ads to each medium.

Inventive Principle:

Principle #5Merging (Combining)

3Ease of operation

If ad campaigns are run independently across media spaces, then campaign management simplicity is improved, but coordination and user engagement decrease

Engineering Contradiction:

Improvecampaign management simplicityVSAvoiduser engagement

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent merges independent campaigns into a coordinated unified campaign that tracks user interactions across media spaces and delivers sequenced ads. The system maintains operational simplicity through a single management interface while improving engagement by coordinating ad delivery across devices and media based on user behavior patterns.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent implements feedback mechanisms that track user interactions with ads across different media spaces and use this information to coordinate subsequent ad deliveries. The system monitors engagement metrics and adjusts campaign delivery to optimize user experience and engagement while maintaining manageable complexity through centralized control.

Inventive Principle:

Principle #23Feedback

4Adaptability or versatility

If multiple independent ad campaigns are managed, then media space coverage is improved, but time and resources for management increase

Engineering Contradiction:

Improvemedia space coverageVSAvoidcampaign management time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent merges management of multiple media space campaigns into a single unified campaign interface, allowing advertisers to manage coverage across mobile, television, social, and web media spaces through one system. This eliminates the need to separately manage each campaign, significantly reducing the time and resources required while maintaining comprehensive media coverage.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS10565624B2Asset orchestration across multiple device types, media spaces, and time

Publication Date: 2020.02.18 ARRIS ENTERPRISES LLC

AI summary

Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.