Media Content Boundary-Aware Encoding for Supplemental Content Alignment

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Solution Overview

Problem

Current media content encoding techniques fail to account for media content reference identifiers, leading to misalignment of supplemental content with respect to media content fragments during playback, resulting in discrepancies between various components of the media content and supplemental content.

Innovation Solution

The use of media content boundaries information to perform encoding, supplemental content stitching, and insertion, where target boundaries with higher accuracy are identified and utilized to align audio and video content, along with other types of content like thumbnails and subtitles, ensuring synchronized playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If media content encoding is performed without considering media content reference identifiers, then encoding complexity is reduced, but alignment accuracy between supplemental content and media content fragments deteriorates

Engineering Contradiction:
Improveencoding complexityVSAvoidalignment accuracy
Core Design Contradiction:
Device complexityVSManufacturing precision

Solution Approach 1:

The patent applies preliminary action by identifying and marking media content boundaries (reference identifiers) during the encoding process itself, before supplemental content is inserted or stitched. This allows the encoding system to pre-establish accurate alignment points without adding complex post-processing steps, resolving the contradiction between encoding complexity and alignment accuracy.

Inventive Principle:
Principle #10Preliminary action

2Manufacturing precision

If media content is encoded with boundary awareness to ensure accurate supplemental content alignment, then alignment accuracy improves, but encoding complexity increases

Engineering Contradiction:
Improvealignment accuracyVSAvoidencoding complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing media content into discrete fragments based on identified boundaries (reference identifiers). This segmentation approach allows the encoder to process content in manageable segments with clear alignment points, achieving high alignment accuracy without requiring complex global processing of the entire media content stream.

Inventive Principle:
Principle #1Segmentation

3Productivity

If supplemental content is inserted or stitched without accurate boundary alignment, then processing speed is maintained, but content synchronization quality deteriorates

Engineering Contradiction:
Improveprocessing speedVSAvoidcontent synchronization quality
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent introduces media content boundaries (reference identifiers) as intermediary markers that facilitate the insertion and stitching of supplemental content. These boundary markers act as mediators between the media content and supplemental content, enabling accurate alignment without requiring complex real-time synchronization processing, thus maintaining processing speed while improving synchronization quality.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12149709B2Media content boundary-aware encoding
Publication Date: 2024.11.19 AMAZON TECH INC
  • US12149709B2 patent drawing
  • US12149709B2 patent drawing
  • US12149709B2 patent drawing

AI summary

A system for utilizing media content reference point information to perform media content encoding, and supplemental content stitching and/or insertion. Media content can be encoded and packaged based on boundaries of the media content. The boundaries can be received from a third-party and/or generated via an automated process. Target boundaries can be selected based on accuracy levels associated with the received and/or generated boundaries. Supplemental content can be stitched and/or inserted into packaged media content based on audio and video content of the packaged media content being aligned.