Media Content Delivery System Pre-Order Incentive Mechanism
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Solution Overview
Problem
Users lack incentive to pre-order media content instances due to immediate availability and limited traditional advertising, resulting in decreased pre-ordering and purchasing of media content through specific providers.
Innovation Solution
A system that provides enhanced content associated with a media content instance before its scheduled release, accessible via a media content access device, including social networking, Internet-based content, ratings, production footage, and trivia, to incentivize pre-ordering and promote user interest.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional broadcast advertisements are used to promote media content instances, then advertising delivery is simple and quick, but user interest generation is insufficient due to limited time slots
Solution Approach 1:
The system provides early access to enhanced content (trailers, behind-the-scenes footage, interviews, trivia) before the media content instance is officially released. This preliminary exposure allows users to engage with content-related materials in advance, generating interest and motivation to pre-order the full media content instance during the limited advertisement time slot.
2Ease of operation
If media content instances are made immediately available upon purchase, then user access is rapid and convenient, but pre-ordering incentive is eliminated
Solution Approach 1:
Users who pre-order media content instances receive enhanced content (trailers, behind-the-scenes footage, interviews, trivia) before the official release. This preliminary access to supplementary materials creates a tangible benefit for pre-ordering, maintaining ease of content access while incentivizing advance purchases through exclusive early content delivery.
Solution Approach 2:
The system changes the state of content availability by providing enhanced supplementary content at different times for pre-orderers versus regular purchasers. Pre-orderers receive enhanced content before release while maintaining immediate access to the main content, creating a differentiated experience that incentivizes pre-ordering without compromising access convenience.
3Productivity
If enhanced content is provided before release to incentivize pre-ordering, then user engagement increases, but system complexity increases
Solution Approach 1:
The media content access device is enhanced to serve multiple functions: delivering the main media content instance, providing enhanced supplementary content (trailers, behind-the-scenes footage, interviews, trivia), and managing pre-order processing. This multi-functionality allows a single system to handle both standard and enhanced content delivery, reducing the need for separate complex systems while maintaining pre-ordering incentives.
Data Source
AI summary
An exemplary method includes presenting, by a media content delivery system, an advertisement for a media content instance that is accessible only at or after a scheduled release time, receiving, by the media content delivery system, a request input by a user to purchase access to the media content instance, and providing, by the media content delivery system in response to the received request, enhanced content associated with the media content instance for experiencing by the user before the scheduled release time. Corresponding methods and systems are also disclosed.