Media Content Generation via Selectors and Templates

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Solution Overview

Problem

Publishers face challenges in efficiently generating and publishing media content across various platforms due to differing technical requirements, formats, timelines, and schedules, making it impractical to maintain extensive teams for each platform.

Innovation Solution

A media content publishing platform that allows publishers to automatically generate media content based on existing source data, utilizing a system that extracts specified content from source data using selectors and populates templates to create media content items for multiple platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If publishers manually create and publish content for each platform, then content quality and platform-specific optimization are improved, but the time and resources required increase significantly

Engineering Contradiction:
Improvecontent qualityVSAvoidcontent creation time
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The system performs preliminary content generation by creating a master content item from source data using templates and selectors before distribution. This pre-processing step prepares the content in advance for multiple platforms, reducing the time needed for manual creation while maintaining quality through automated template-based formatting.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system creates copies of the master content item and distributes them to multiple platforms with a single publishing action. This copying mechanism allows the same content to be replicated across different platforms without manual recreation, significantly reducing content creation time while maintaining consistency and quality through template-based generation.

Inventive Principle:
Principle #26Copying

2Adaptability or versatility

If publishers maintain extensive teams for each platform, then platform-specific content requirements are met, but operational complexity and costs increase

Engineering Contradiction:
Improveplatform-specific content capabilityVSAvoidteam structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The publishing system is designed as a universal platform that can handle multiple content types (text, images, videos) and distribute to multiple platforms simultaneously through a single interface. This multi-functionality eliminates the need for separate teams for each platform, as one system performs the work of multiple specialized systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system segments content creation into modular components including selectors that extract specific data from source, templates that define platform-specific formats, and a publishing mechanism that distributes to multiple platforms. This segmentation allows a single team to manage complex multi-platform requirements through organized, reusable components rather than requiring extensive specialized teams.

Inventive Principle:
Principle #1Segmentation

3Productivity

If automated content generation is implemented, then productivity and efficiency are improved, but the ability to handle platform-specific technical requirements may be compromised

Engineering Contradiction:
Improvecontent generation efficiencyVSAvoidplatform format compliance
Core Design Contradiction:
ProductivityVSManufacturing precision

Solution Approach 1:

The system applies local quality by using platform-specific templates that contain customized formatting, styling, and technical requirements for each target platform. While the content generation process is automated and efficient, each template ensures that the generated content meets the specific quality and format requirements of its destination platform, maintaining precision through localized template configurations.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20250156202A1Media content item generation for a content sharing platform
Publication Date: 2025.05.15 SNAP INC
  • US20250156202A1 patent drawing
  • US20250156202A1 patent drawing
  • US20250156202A1 patent drawing

AI summary

Systems and methods are provided for determining a set of selectors associated with the publisher identifier, each selector comprising specified content to extract from source data and one or more rules for extracting the specified content. The system and methods further provided for each location data in the list of location data, extracting, from the source data, specified content for each selector of at least a subset of the set of selectors based on the one or more rules specified in each selector of the at least the subset of the set of selectors; determining a template to use to generate the media content item, the template comprising regions corresponding to the one or more selectors; populating each region of the template using specified content for the corresponding selector; and generating the media content item from the populated template.