Cross-Channel Media Content Synchronization via Notification Facilitation
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Solution Overview
Problem
Current media distribution systems fail to efficiently facilitate the simultaneous provision of related or associated media content across different media channels, such as television and internet platforms, limiting advertisers' ability to maximize ad views on various devices.
Innovation Solution
A notification facilitation system identifies media content on one channel and provides access to associated content on another channel by using media identifiers and automatic content recognition, allowing simultaneous display of related content on multiple devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media content is provided separately on different media channels, then each channel can operate independently, but the ability to maximize ad views across multiple devices is limited
Solution Approach 1:
The system segments media content into primary content (on one channel) and associated content (on other channels), allowing independent operation of each channel while enabling coordinated delivery of related content across multiple devices through device identifiers and content association
Solution Approach 2:
The patent introduces an intermediary system that receives indicators from media channels, identifies associated computing devices, and coordinates content delivery. This intermediary layer enables cross-channel coordination without requiring direct complex interactions between all channels and devices
2Quantity of substance
If related media content is provided simultaneously on multiple channels, then advertiser reach is maximized, but the difficulty of detecting and measuring content correspondence increases
Solution Approach 1:
The system uses media identifiers that act as copies or representations of the actual media content. These identifiers are transmitted across channels and matched against stored identifiers to identify associated content, simplifying the detection and matching process compared to analyzing full content streams
Solution Approach 2:
The patent implements feedback mechanisms where media channels provide indicators about the media content being presented, and this information is used by the notification facilitation system to identify and deliver associated content to appropriate devices, creating a closed-loop system for content coordination
Data Source
AI summary
Systems and methods are disclosed for providing access to media content via a media channel based on associated content being provided over a different channel. In some aspects, it is determined that a media identifier corresponds to media content provided over a first media channel. In response to the determination, a notification facilitation system can identify multiple computing devices that have been configured to receive additional media content that is associated with the media content provided over the first media channel. The notification facilitation system can provide access to the additional media content via a second media channel by the identified computing devices in response to identifying the plurality of computing devices.