Network Media Content Tracking via Tagging and Intermediary Analysis
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Solution Overview
Problem
Mobile communication network operators lack sufficient information to analyze the effectiveness of media content distribution and its impact on the network, making it difficult to ensure high-quality service, prevent overloading, and develop a profitable pricing model.
Innovation Solution
A system and method for measuring media distribution and impact by tagging media content at its point of origin and tracking it throughout the network, using tagging mechanisms and data collection servers to analyze the data and determine the effectiveness and impact on the network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If the computer matrix collection model with shims is used to measure media distribution, then data collection capability is improved, but device complexity and subscriber perception as spyware worsen
Solution Approach 1:
The patent introduces network-side tracking mechanisms as intermediaries between media content and measurement systems. These tracking points are deployed at strategic locations in the network (gateways, servers, routers) rather than requiring client-side shims, thereby achieving measurement capability without burdening end-user devices
Solution Approach 2:
The measurement functionality is extracted from the client device and relocated to the network infrastructure. By removing the need for shims on mobile devices and placing tracking mechanisms in the network, the patent eliminates the complexity and privacy concerns associated with client-side implementation while maintaining measurement precision
2Measurement precision
If shims are installed on mobile devices to track media content, then data collection is improved, but loss of information due to roaming devices outside home networks worsens
Solution Approach 1:
Instead of tracking devices as they move through the network (device-centric approach), the patent inverts the approach by having media content carry tracking information that is intercepted at fixed network points (content-centric approach). This ensures continuous tracking regardless of device location or network attachment
3Measurement precision
If tagging and tracking mechanisms are deployed throughout the network, then media distribution analysis capability is improved, but device complexity and implementation difficulty worsen
Solution Approach 1:
The tracking mechanisms are designed to be universally applicable across different network architectures and media types. The tagging system uses standardized protocols that can be implemented at various network layers, making the solution adaptable to diverse deployment scenarios without requiring custom implementations for each case
Solution Approach 2:
The patent divides the tracking system into modular components: tagging mechanisms at content sources, tracking points at network infrastructure locations, and analysis systems at centralized servers. This segmentation allows incremental deployment and reduces implementation complexity compared to a monolithic system
Data Source
AI summary
A system and method for measuring media distribution and impact in a mobile communication network wherein media content is associated with messages being forwarded in the network. Media content distribution data can be measured and collected by tagging the media content at or near its point of origin and by tracking the tagged media at various points in the network during specific message related events. The collected data is stored and analyzed to determine the effectiveness and impact of media distribution in the mobile communication network.