Dynamic Media Content Trigger System for Interactive Function Control

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Solution Overview

Problem

Current systems for providing interactive media content are inflexible and require dedicated devices, lacking the ability to dynamically associate interactive elements with specific media content and adapt to changes or points of interest within the content.

Innovation Solution

A system and method that involves identifying and inserting content triggers within media content, which are recognized by external terminals to perform associated functions, allowing for dynamic interaction and enhancement of the media experience, with the ability to update function information in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If dedicated devices are used for providing interactive elements, then the interactive experience is enhanced, but the system flexibility and adaptability to changes deteriorate

Engineering Contradiction:
Improveinteractive experience qualityVSAvoidsystem flexibility
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent implements a universal system where a single device can perform multiple functions by dynamically loading and executing different interactive elements based on media content. The system uses a content delivery network and standardized protocols to enable any compatible device to provide interactive experiences without requiring dedicated hardware for each function, thus achieving both reliability and adaptability

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If interactive elements are specialized for particular media content, then the user experience is enhanced, but the system complexity and distribution overhead increase

Engineering Contradiction:
Improvecontent-specific experience qualityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the interactive system into independent modular components: content triggers embedded in media, separate interactive elements, and a delivery network that distributes them independently. This allows specialized interactive content to be created and distributed without increasing overall system complexity, as each component remains independent and can be managed separately

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary content delivery network and standardized protocol layer between the media content and interactive elements. This intermediary manages the complexity of matching triggers with appropriate interactive content, allowing content providers to create specialized experiences without directly managing system complexity

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If content triggers are dynamically created and inserted, then the adaptability to media content improves, but the difficulty of detecting and measuring triggers increases

Engineering Contradiction:
Improvecontent adaptabilityVSAvoidtrigger detection difficulty
Core Design Contradiction:
Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent uses standardized parameters and protocols for content triggers, allowing dynamic creation while maintaining detectability. Triggers are defined with specific data structures and protocols that enable automated detection and measurement, balancing adaptability with detectability through consistent parameterization

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10135893B2System and method for controlling output of a function in response to media content
Publication Date: 2018.11.20 NBCUNIVERSAL MEDIA LLC
  • US10135893B2 patent drawing
  • US10135893B2 patent drawing
  • US10135893B2 patent drawing

AI summary

Provided is a method for controlling output of a function in response to media content, the method comprising obtaining function information from another party, the function information comprising a content trigger and information related to a particular function associated with the content trigger, receiving the media content when it is reproduced by an external output device, and causing an external terminal to perform the particular function when the content trigger is included in the reproduced media content.