Media Control Player for Dynamic Broadcast and Targeted Ad Display
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Solution Overview
Problem
Small and medium-sized businesses lack a low-cost solution to integrate business-specific content with television broadcast video, and existing advertising systems do not allow for automatic creation of custom, targeted messages based on inventory data and viewer information.
Innovation Solution
A media control player system that combines broadcast content with proprietary targeted messages by receiving viewer data and inventory information to generate a merged output signal for display on a single device, allowing businesses to show targeted advertisements alongside broadcast content without requiring expensive equipment or contracts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If businesses use existing display devices to show broadcast content, then entertainment value is provided to patrons, but the ability to display proprietary targeted advertisements is lost
Solution Approach 1:
The display device screen is divided into multiple regions: a first region displays broadcast content while a second region displays proprietary targeted messages. This segmentation allows both broadcast entertainment and targeted advertising to coexist on the same display device without interfering with each other, resolving the contradiction between maintaining display versatility and preserving proprietary message delivery.
2Adaptability or versatility
If businesses install additional equipment to display targeted advertisements, then advertising capability is improved, but cost and system complexity increase
Solution Approach 1:
The display device is configured to perform multiple functions: displaying broadcast content, detecting viewer presence, and showing proprietary targeted messages. By making the display device universal and multi-functional, the system eliminates the need for separate dedicated advertising equipment, thereby improving advertising capability while reducing overall system complexity and cost.
Solution Approach 2:
The display device itself performs advertising functions by integrating viewer detection capabilities and message display functionality directly into the existing broadcast display system. The device serves its own advertising needs without requiring external specialized equipment, reducing system complexity while maintaining advertising effectiveness.
3Productivity
If generic advertisements are displayed on broadcast content, then advertising revenue is generated, but viewer engagement and targeting precision are reduced
Solution Approach 1:
The system detects viewer presence and characteristics, then uses this feedback information to select and display proprietary targeted messages that are specifically relevant to each viewer. This feedback loop ensures that advertising content is dynamically adjusted based on actual viewer data, maximizing advertising effectiveness while fully utilizing viewer-specific information rather than losing it.
Solution Approach 2:
Different regions of the display device serve different purposes: one region displays broadcast content while another region displays customized proprietary messages tailored to specific viewers. This local differentiation allows generic broadcast content to coexist with highly targeted local advertisements, improving overall advertising effectiveness while preserving viewer-specific data utilization.
Data Source
AI summary
A media control player includes a central processing unit, a graphics processing unit, an audio/video input, an audio/video output, a memory device, and a media control player housing. The media control player to receives broadcast content from a broadcast source and proprietary targeted messages from a proprietary targeted message source. The proprietary targeted messages are based on one or more viewers within a viewing area of a display device, sales data associated with the one or more viewers, and inventory data selected based at least in part on the sales data. The media control player combines the proprietary targeted messages and the broadcast content into a merged output signal, and provides the merged output signal to the display device such that the proprietary targeted messages are displayed in a message region of the display device and the broadcast content is displayed in a broadcast content region of the display device.