Media-Delivery Device Tracking Through Presentation Correlation
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Solution Overview
Problem
Existing media-monitoring systems fail to identify the media-delivery device responsible for delivering content to media-presentation devices, which hinders the accuracy of ratings statistics and targeted commercial processes.
Innovation Solution
A computing system correlates media presentation with media streaming activity at a panelist site, using common timestamps and correlation data to determine the media-delivery device responsible for the presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If media-monitoring devices monitor media presentation at panelist sites, then media exposure data can be collected, but the media-delivery device that delivered the content cannot be identified
Solution Approach 1:
The patent introduces a media-delivery-device identifier as an intermediary element that bridges the media player and the media-monitoring device. This identifier is embedded in the media content stream and allows the monitoring system to trace back to the specific media-delivery device without requiring direct connection or complex integration with the delivery device itself.
Solution Approach 2:
The system creates a copy of the media content stream that includes embedded identifiers from the media-delivery device. By monitoring this copied stream rather than the original signal path, the system can extract delivery device information without interfering with the actual media delivery infrastructure, thus avoiding increased complexity.
2Measurement precision
If media content is monitored without device identification, then monitoring remains simple, but ratings statistics lack accuracy for commercial processes
Solution Approach 1:
The patent segments the monitoring function into separate components: media presentation monitoring and media-delivery-device identification. By dividing these functions and using independent identifiers for each, the system can achieve precise ratings statistics without requiring a single monolithic complex system to handle both tasks simultaneously.
Solution Approach 2:
The system changes the parameter space by introducing new identification parameters (device identifiers, timestamps, and correlation data) that enable precise matching between media content and delivery devices. These additional parameters provide the granularity needed for accurate ratings without fundamentally redesigning the entire monitoring architecture.
Data Source
AI summary
A system and method for attributing media-exposure to a particular media-delivery device, such as a media player, at a panelist site. An example system includes a first meter configured to detect media presentation by a media-presentation device at the panelist site, and a second meter configured to detect media transmission at the panelist site to the media-delivery device at the panelist site. Further, the example system includes program instructions stored in non-transitory data storage and executable by at least one processor to carry out operations including (i) correlating the detected media presentation at the panelist site with the detected media transmission at the panelist site to the media-delivery device at the panelist site and (ii) based on the correlating, associating the panelist media-exposure with the media-delivery device, such as by generating record indicating the association. This association may then be used as a basis to enhance audience ratings.