Media Device Payment Linkage for TV Commerce
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Solution Overview
Problem
Current e-commerce systems lack the ability to seamlessly integrate with television-based media consumption, as they require manual entry of payment information for transactions triggered by television advertisements, which is inconvenient and does not provide direct feedback on consumer interest or purchase behavior.
Innovation Solution
A system that establishes an association between a media device, such as a TV set-top box or IP television, and a payment account, allowing users to initiate purchases with a 'buy it now' feature without manual entry of payment information, using a smart card or software-based module for secure and encrypted transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual entry of payment information is required for transactions triggered by television advertisements, then security of payment information is improved, but ease of operation deteriorates
Solution Approach 1:
The system performs preliminary actions by establishing an encrypted association between the media device and payment account in advance. The payment account information is securely stored and linked to the media device ID before the transaction occurs, allowing automatic retrieval during purchase without manual entry. This preliminary setup maintains security while enabling convenient one-click purchasing.
2Reliability
If e-commerce systems are designed for physical or virtual store shopping, then transaction security is improved, but adaptability to television-based media consumption deteriorates
Solution Approach 1:
The system achieves universality by creating a payment processing framework that works across multiple platforms and contexts. The same encrypted association mechanism and authorization flow used in traditional e-commerce is adapted to work with television-based media consumption. The media device ID serves as a universal identifier that bridges the gap between different interaction modes, allowing secure transactions whether initiated from a computer, mobile device, or television.
3Reliability
If payment account information is transmitted through secure channels, then security is improved, but loss of time in transaction processing increases
Solution Approach 1:
The system performs preliminary actions by pre-establishing the encrypted association between media device and payment account. The authorization token and device ID linkage are created in advance, so during the actual transaction, the system only needs to verify the existing association rather than transmitting full payment information through secure channels. This reduces transaction time while maintaining security.
4Quantity of substance
If television advertisements are used for product promotion, then reach to consumers is improved, but ability to track consumer interest and purchase behavior deteriorates
Solution Approach 1:
The system implements feedback by capturing and transmitting the media device ID along with purchase transaction data. This creates a feedback loop where consumer response to television advertisements can be tracked and analyzed. The media device ID serves as a unique identifier that links viewing behavior to purchasing behavior, enabling merchants to measure advertisement effectiveness and consumer interest without compromising privacy or security.
Data Source
AI summary
A server is operable to receive a media device identifying number (ID) and establish an association between a media device and a payment account and, in one embodiment, supports at least one of payment authorization and payment clearing based at least in part on the media device ID and the payment account. A network and system includes a payment card processor server that is operable to receive a payment authorization request and to determine if an authorized media device generated a purchase selection message and to determine to approve a received payment authorization request based, in part, if the media device was authorized for the purchase selection based upon a received media device ID. The system is further operable to perform a key rotation to protect payment account information.