Media Communication Device Targeting Ads via Speech Recognition

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Solution Overview

Problem

Existing speech and image recognition systems fail to provide sufficiently targeted advertisements, and people often ignore or find expensive services that include advertisements, making them non-economical.

Innovation Solution

A media communication device that provides information services, including targeted advertisements, through speech and image recognition, offering incentives for users to allow speech recognition by providing information services such as text transcription, translation, dictionary information, and map displays during communication sessions, with advertisements selected based on recognized content and displayed in real-time or near the location of the content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If speech recognition is used to target advertisements, then advertisement relevance is improved, but user antagonism increases

Engineering Contradiction:

Improveadvertisement targeting precisionVSAvoiduser antagonism

Core Design Contradiction:

Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The patent converts the potentially harmful effect of user antagonism toward speech recognition into a benefit by providing free information services (transcription, translation, dictionary lookups) that users find valuable. This positive reinforcement reduces antagonism while maintaining the speech recognition capability needed for targeted advertising.

Inventive Principle:

Principle #22Blessing in disguise (Convert harm into benefit)

Solution Approach 2:

The patent introduces free information services as an intermediary between the speech recognition system and the user. These services act as a mediator that provides immediate tangible value to users, offsetting their discomfort with being monitored for advertising purposes.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Ease of operation

If free services with advertisements are provided, then user acceptance is improved, but service economics deteriorate

Engineering Contradiction:

Improveuser acceptanceVSAvoidservice economics

Core Design Contradiction:

Ease of operationVSLoss of energy

Solution Approach 1:

The patent changes the economic parameters by charging for the information services rather than providing them completely free. This allows the service to be economically viable while still offering value to users, creating a sustainable model that balances user acceptance with financial viability.

Inventive Principle:

Principle #35Parameter changes

3Measurement precision

If speech recognition monitoring is implemented, then advertisement targeting accuracy is improved, but user privacy concerns increase

Engineering Contradiction:

Improveadvertisement targeting accuracyVSAvoiduser privacy

Core Design Contradiction:

Measurement precisionVSLoss of information

Solution Approach 1:

The patent implements opt-in consent mechanisms where users voluntarily enable speech recognition for information services. This self-service approach allows users to control their own privacy, giving them the power to decide whether to share their speech data in exchange for valuable services.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS10334301B2Providing content responsive to multimedia signals

Publication Date: 2019.06.25 ATSMON ALON

AI summary

A method of providing information including providing a communication session of at least one of audio and video media and applying automatic recognition to media transferred on the communication session. An advertisement is selected by a processor, based on the automatic recognition and non-advertisement information is selected by the processor, responsive to the automatic recognition. The selected advertisements and the selected nonadvertisement information, are presented during the communication session.