Media Display Device Camera for User Demographic Inference
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional over-the-air broadcasting systems lack the ability to obtain demographic information about individual users, limiting the providers' ability to tailor content and advertisements effectively.
Innovation Solution
Equipping media display devices with cameras to capture and analyze images of users, inferring demographic attributes such as age, gender, and ethnicity, and comparing this data to stored information to determine demographic types, which can be used to adjust video and media content accordingly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional over-the-air broadcasting systems are used, then system simplicity is maintained, but demographic information about individual users cannot be obtained
Solution Approach 1:
The patent introduces an image capture device as an intermediary component that bridges the gap between traditional broadcasting systems and demographic data collection. The device captures images of users, extracts demographic attributes through image analysis, and transmits this information back to the service provider, enabling demographic data collection without fundamentally redesigning the entire broadcasting system
Solution Approach 2:
The patent replaces traditional mechanical survey methods (such as user questionnaires or manual registration) with automated image-based demographic extraction. By using image processing and pattern recognition algorithms, the system automatically determines demographic characteristics without requiring direct user input or complex mechanical interaction systems
2Loss of information
If transmission systems such as DSL, cable and satellite delivery systems are used, then some user information can be sent back, but user actions are required which limits utility
Solution Approach 1:
The system enables self-service demographic data collection by automatically capturing images and extracting demographic information without requiring user actions. The image capture device autonomously performs the data collection task, and the system automatically processes and transmits the demographic information, eliminating the need for users to manually provide personal information or take any action
Solution Approach 2:
The patent replaces manual user actions (such as filling out surveys or providing information) with automated image-based demographic extraction. The system uses computer vision and pattern recognition to automatically determine demographic characteristics from captured images, substituting the need for user participation with an automated computational process
Data Source
AI summary
A system, method and apparatus are disclosed which may be used to provide demographic and behavior data of a user of a video service provider. The user demographic information may be obtained by obtaining an image of the user, analyzing the image data, and providing the information about the determined demographic data. Behavior data may be obtained from at least one sensor monitoring user actions and correlating the user actions with video content being provided to the user.