Media Content Display Modes for Adaptive Chat Interface Layout

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Solution Overview

Problem

Existing video sharing methods display shared videos in a single and simple manner, lacking diversity in display modes.

Innovation Solution

A media content display method and apparatus that enriches video display by allowing users to display target media content in a first area of a second interface, with an area ratio associated with the image display area ratio of the content, and includes interactive controls and panels for enhanced interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If videos are displayed in a single and simple way in chat sessions, then the display implementation is simple, but the display mode lacks diversity and user engagement is reduced

Engineering Contradiction:
Improvedisplay mode diversityVSAvoiddisplay implementation complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic display modes that can switch between different presentation styles (picture message mode, video player mode, picture preview mode) based on user interaction. The display adapts its complexity and functionality in real-time, transitioning from a simple thumbnail view to a full-featured video player with controls, thereby resolving the contradiction between display diversity and implementation simplicity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent creates a universal display framework that handles multiple types of media content (videos, pictures) through a unified interface. The same basic display structure supports different content types and interaction modes, allowing the system to achieve display mode diversity without proportionally increasing implementation complexity for each specific case.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If media content is displayed with interactive controls and panels, then user engagement is improved, but screen occupation by non-content elements increases

Engineering Contradiction:
Improveuser interaction capabilityVSAvoidscreen occupation
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The patent segments the display area into distinct functional zones: a media content display area for the actual content, and a control area for interactive elements. This segmentation allows the content to occupy maximum screen space while providing dedicated, compact control regions that minimize intrusion into the viewing area, thus resolving the contradiction between interaction capability and screen occupation.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The control panels and interactive elements are implemented dynamically, appearing only when needed and collapsing or hiding when not in use. This dynamic behavior ensures that the media content maintains priority screen space while interaction capabilities are readily available when required, balancing screen occupation with user interaction needs.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP4629042A1Media content display method and apparatus, electronic device, and storage medium
Publication Date: 2025.10.08 BEIJING ZITIAO NETWORK TECH CO LTD
  • EP4629042A1 patent drawingFigure 1~2
  • EP4629042A1 patent drawingFigure 3~4
  • EP4629042A1 patent drawingFigure 5

AI summary

A media content display method and apparatus, an electronic device, and a storage medium. The method is applied to a first application and comprises: receiving a display operation of a first user, wherein the display operation acts on target information in a first interface, the target information comprises session information between the first user and at least one second user in the first application, the target information corresponds to target media content, and the target media content is media content published in a second application; and in response to the display operation, displaying the target media content in a first area of a second interface, wherein the area ratio of the first area is associated with the picture display area ratio of the target media content.