Media Management System for Real-Time Audience Feedback
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Solution Overview
Problem
Current methods for obtaining media content feedback are costly, inaccurate, and lack natural environment relevance, with limitations in audience demographics and sampling methodologies, making it difficult for media sources and advertisers to effectively manage media content and understand consumer preferences.
Innovation Solution
A system and method that utilizes a mobile communication device to register users, provide limited access to media content, receive critiques, award points, and redeem those points for services or goods, allowing for real-time feedback and personalized content management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If focus groups are used to obtain media content feedback, then audience opinions can be collected, but the cost becomes high and the environment becomes artificial rather than natural
Solution Approach 1:
The system enables consumers to automatically provide feedback through their mobile devices during natural media consumption. The mobile device detects media content being viewed or listened to and automatically transmits feedback data to the server, eliminating the need for manual focus group coordination and reducing costs while maintaining natural viewing conditions
Solution Approach 2:
The patent replaces the mechanical focus group system with an automated electronic system using mobile devices, sensors, and server-based processing. This substitution eliminates the need for physical focus group sessions and manual data collection, reducing costs while enabling continuous natural environment monitoring
2Measurement precision
If callout research is used to obtain media content feedback, then audience opinions can be collected, but the natural environment for review is lost
Solution Approach 1:
The mobile device automatically detects and records media content consumption without requiring user initiation or interruption. The system passively monitors what the user is watching or listening to and automatically transmits this information, allowing feedback collection in the user's natural environment without callout research interruptions
Solution Approach 2:
The mobile device acts as an intermediary between the user and the media content, automatically detecting what is being consumed and transmitting this information to the server. This intermediary function enables natural environment monitoring without requiring direct user interaction or interruption of the viewing experience
3Quantity of substance
If traditional audience demographics sampling is used, then audience data can be collected, but the sample size and methodology may not accurately reflect the true audience
Solution Approach 1:
The system uses mobile devices that users already possess and carry everywhere, transforming these universal devices into multi-functional tools for media consumption and feedback collection. This approach captures data from a much larger and more diverse population than traditional sampling methods, improving both quantity and representativeness of audience data
Solution Approach 2:
The system pre-installs applications and configures mobile devices to automatically track media consumption before actual viewing occurs. This preliminary setup ensures continuous data collection from the start of media consumption, capturing the true audience without the delays and sampling limitations of traditional methods
Data Source
AI summary
A system that incorporates teachings of the present disclosure may include, for example, a media server and parsing engine, 3rd party mobile aggregator, client servers, and a plurality of communication devices that are each associated with a user and a user profile. The media server can provide one or more of the plurality of communication devices with access to media content, with the access being provided at a time selected by the user. At least one of the one or more of the plurality of communication devices can transmit a critique of the media content. The media server can award points to the user based on performing the critique, and can transmit the critique and user information from the user profile to the client server. The media server can provide the at least one of the one or more of the plurality of communication devices with access to at least one of services or goods to be purchased with the points. The media server can redeem the points based on a purchase of the at least one of the services or goods using the points. Other embodiments such as the obtaining of end user preferences of content in a natural environment are disclosed.