Media Orchestration via Format Transformation
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Solution Overview
Problem
Conventional systems lack format flexibility for advertisers to provide advertising content compatible with various media players, leading to inefficient content delivery and potential errors, as advertisers must reformat their feeds to match each media player's requirements, which can be too cumbersome and result in advertisers opting not to provide content at all.
Innovation Solution
A Transformer application running on client systems detects user content selection and downloads transformation rules to convert secondary content into a compatible format, allowing seamless playback without requiring advertisers or media player developers to reformat feeds, thus ensuring compatibility and efficient delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisers reformat their feeds to match each media player's requirements, then compatibility with different media players is improved, but the complexity and effort of content delivery increases significantly
Solution Approach 1:
The patent introduces a transformation document as an intermediary that contains format conversion rules. Instead of advertisers directly reformating feeds for each media player, the transformation document mediates the conversion process by providing automated transformation rules that convert the advertising feed into the required media player format, thereby reducing the complexity of content delivery while maintaining compatibility
Solution Approach 2:
The patent changes the parameter of format compatibility from a static requirement (advertisers must know each player's format) to a dynamic transformation process (automatic conversion using transformation documents). This allows the system to adapt to different media player formats without increasing advertiser workload, as the transformation rules handle parameter changes automatically
2Adaptability or versatility
If advertisers reformat their feeds manually, then format compatibility is achieved, but error rates increase and content delivery reliability decreases
Solution Approach 1:
The transformation document serves as a reliable intermediary that contains pre-defined, validated transformation rules. This eliminates manual reformating errors by using automated, rule-based conversion, thereby improving content delivery reliability while maintaining format compatibility
Solution Approach 2:
The system enables self-service transformation where the media player or advertising server automatically applies the transformation rules from the transformation document to convert the feed format. This automated self-service process eliminates manual intervention errors and improves reliability
3Adaptability or versatility
If advertisers are required to reformat feeds for each media player, then compatibility is improved, but the time and resources required for content delivery increase
Solution Approach 1:
The transformation document provides a universal solution that works across multiple media players and formats. Instead of creating separate formatting processes for each player, a single transformation document with appropriate rules can serve multiple platforms, thereby improving content delivery efficiency while maintaining broad compatibility
Solution Approach 2:
The transformation rules are prepared in advance in the transformation document, allowing the system to perform preliminary format configuration work. This eliminates the need for real-time manual reformating when delivering content, thereby improving productivity and content delivery efficiency
Data Source
AI summary
Methods and apparatus provide for a Transformer that detects a selection to playback content and downloads a file in response to detecting the selection to playback content. The file is in a first format and includes a first reference to a location of secondary content that is in a first format that is incompatible with the first format of the file. The Transformer transforms the secondary content to a format compatible with the first format of the file and creates a second reference to the location of the transformed secondary content that is in the format compatible with the first format of the file.