Digital Media Frequency Management via Pixel Requests
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Solution Overview
Problem
Redundant digital media distribution across digital networks and platforms leads to unnecessary bandwidth usage and user frustration due to the lack of shared information between entities, resulting in excessive network traffic and digital waste.
Innovation Solution
Implementing a digital media distribution frequency management system that uses pixel-based requests to track and suppress redundant digital media assets by determining impression counts and pushing pixel-based requests to APIs of online platforms, thereby reducing unnecessary transmissions and displays.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If digital media assets are distributed across multiple digital networks and platforms without centralized coordination, then each platform can independently display content to users, but redundant transmissions occur causing excessive network traffic and bandwidth usage
Solution Approach 1:
The patent merges impression tracking across multiple digital platforms by implementing a centralized frequency management system that consolidates impression data from various sources. This allows the system to recognize when a user has already been exposed to a digital media asset on one platform and suppress redundant transmissions on other platforms, thereby reducing overall network traffic while maintaining effective content distribution.
Solution Approach 2:
The patent introduces an intermediary frequency management system that acts as a mediator between content distributors and digital platforms. This intermediary tracks impression counts and coordinates suppression signals across platforms, enabling centralized control over distributed content delivery without requiring changes to the underlying platform architectures.
2Adaptability or versatility
If multiple separate entities control and host digital platforms without sharing dissemination information, then each entity maintains operational independence, but redundant digital media transmissions occur increasing network traffic
Solution Approach 1:
The patent implements a universal frequency management system that operates across multiple independent digital platforms simultaneously. The system maintains platform independence while providing multi-functional capability to track impressions and coordinate suppression across different entities, allowing each platform to retain its operational autonomy while participating in a coordinated content delivery network.
3Ease of operation
If digital media assets are transmitted to multiple user devices without frequency tracking, then all users receive content assignments, but users experience frustration from rendering redundant digital media content
Solution Approach 1:
The patent implements a self-service frequency management approach where the system automatically tracks user impression counts and suppresses redundant content assignments without requiring manual intervention. The frequency management system autonomously monitors which users have already been exposed to specific digital media assets and prevents further assignments to those users, thereby eliminating user frustration from redundant content while maintaining simple content delivery operations.
Data Source
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AI summary
Digital media distribution frequency management systems and methods are disclosed for reducing digital media across digital networks and platforms. A set of impression identifiers (IDs) is determined for a digital media asset as displayed on graphic user interfaces (GUIs) of open web digital channel(s). An identifier of a user is determined as well as an impression count of the user based on the set of impression IDs and an open web ID of the user. A pixel based request, comprising the identifier of the user and instructions to embed a pixel on a GUI of the online based digital media content distribution platform, is pushed to an application programming interface (API) of an online based digital media content distribution platform, which in turn is configured to suppress or allow the digital media asset to be displayed based on a pixel type determined from the impression count of the user.