Media Guidance Application Ad Generation Using Self-Service
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Solution Overview
Problem
Conventional interactive television systems often have unfilled advertisement display regions due to a lack of suitable stored advertisements, leading to the use of placeholder ads, which is undesirable.
Innovation Solution
A media guidance application automatically generates new advertisements by retrieving and combining advertisement elements from a database based on identified criteria such as user interests, viewing habits, and display specifications, and transmits the generated ads to a remote server for collection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement display regions are filled with stored advertisements from a remote server, then advertisement display opportunities can be utilized, but suitable stored advertisements are not always available leading to unfilled regions or placeholder advertisements
Solution Approach 1:
The media guidance application generates its own advertisements using locally stored advertisement elements and templates when remote advertisements are unavailable. The system serves itself by creating relevant ads based on user profile data, viewing habits, and display region characteristics without requiring external advertisement sources.
Solution Approach 2:
Advertisement elements, templates, and user profile data are pre-stored in local databases before advertisement display is needed. This preliminary preparation enables the system to quickly generate suitable advertisements on-demand without relying on real-time remote advertisement delivery.
2Quantity of substance
If placeholder advertisements are used to fill unavailable advertisement regions, then display regions are occupied, but user engagement and advertisement effectiveness are reduced
Solution Approach 1:
Instead of using generic placeholder advertisements, the system generates customized advertisements tailored to user preferences and display context. This self-generated content maintains high fill rates while ensuring advertisements are relevant and engaging to users.
Solution Approach 2:
Advertisements are customized to match specific display region characteristics, user profile attributes, and viewing context. Each advertisement is locally optimized for its intended display location and target audience, replacing one-size-fits-all placeholder content with personalized advertisements.
3Productivity
If a systematic approach is implemented to fill all advertisement display opportunities, then advertisement revenue potential increases, but system complexity increases
Solution Approach 1:
The advertisement generation system is divided into independent modular components: advertisement element database, template database, user profile database, generation engine, and display management system. Each module performs a specific function and can be independently managed, reducing overall system complexity while enabling comprehensive advertisement coverage.
Solution Approach 2:
The system automatically generates advertisements without requiring complex manual configuration or external advertisement management infrastructure. The self-service capability simplifies operations while maintaining high advertisement fill rates across all display regions.
Data Source
AI summary
Systems and methods for automatically generating advertisements using a media guidance application are provided. In some embodiments, an advertisement database is searched to identify a stored advertisement for display in an advertisement display region of a media guidance application display screen. Upon determining that the advertisement database does not include a suitable stored advertisement, a new advertisement may be generated for display in the advertisement display region.