Media Hotspot Embedding in Digital Files
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Solution Overview
Problem
Current methods for embedding media hotspots within digital media files do not allow for effective targeting and association of resultant actions by separate entities, limiting advertising and marketing strategies on the World Wide Web, and lack compensation mechanisms for interactive media services and users.
Innovation Solution
A computer-related method that enables a separate target entity to demarcate and associate media hotspots within digital media files, allowing for resultant actions such as pop-up displays or web site redirections, and provides compensation plans for interactive media services and users based on 'hits' or 'views'.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media hotspots are embedded within digital media files using traditional methods, then the digital media file can be displayed, but separate entities cannot effectively target and associate resultant actions with specific areas of the file
Solution Approach 1:
The patent segments the digital media file into multiple demarcated areas or zones, each capable of being independently targeted as a media hotspot. This segmentation allows separate entities to associate specific resultant actions with specific areas, enabling effective targeting without requiring complex system-wide changes.
Solution Approach 2:
The patent introduces an intermediary system that facilitates the association between separate entities and media hotspots within digital media files. This intermediary mechanism enables targeting and action association without direct integration between all components, reducing overall system complexity.
2Adaptability or versatility
If media hotspots are demarcated and actions are associated prior to uploading, then advertising targeting is possible, but flexibility for separate entities to modify and target is limited
Solution Approach 1:
The patent enables preliminary demarcation of media hotspots within digital media files during the upload process or file creation. This preliminary action establishes the structural framework for targeting, allowing separate entities to later associate their desired resultant actions with these pre-defined areas without time-consuming reconfiguration.
Solution Approach 2:
The patent creates a dynamic system where media hotspots can be associated with different resultant actions by separate entities at different times. The association between hotspots and actions is not fixed but can be modified and updated, providing flexibility in advertising strategies without requiring complete reconfiguration.
3Productivity
If traditional web banner advertising is used, then advertising can be displayed, but effectiveness is limited compared to targeted media hotspots within popular digital media files
Solution Approach 1:
The patent embeds media hotspots and resultant actions within the structure of popular digital media files, similar to nested dolls. This nesting allows advertising content to be integrated directly within the media file itself, increasing visibility and effectiveness compared to traditional external web banners, while utilizing the existing media file structure.
Solution Approach 2:
The patent applies local quality by allowing different resultant actions to be associated with different demarcated areas within the same digital media file. Each area can have customized targeting and actions tailored to its specific context, improving advertising effectiveness by matching content with relevant audience segments.
Data Source
AI summary
A computer-related and/or business type method is presented for embedding one or more media hotspots within a digital media file and, in response to interaction from a separate target entity, such as via an associating request, associating one or more resultant actions with the media hotspot(s). In exchange for associating the one or more resultant actions with the media hotspot(s), an interactive media service entity being affiliated with a web site displaying the digital media file and/or a user being affiliated with the digital media file itself is compensated based upon at least one compensation plan.