Media Hub Architecture for Cross-Platform Targeted Asset Distribution

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Solution Overview

Problem

Existing advertising systems lack an integrated platform for efficient inventory management, targeting, and reporting across broadcast and online streaming environments, leading to inefficient use of advertising resources and delays in asset insertion.

Innovation Solution

A centralized media distribution platform that facilitates interaction among content providers, distributors, and service providers, enabling inventory management, targeting, and reporting across multiple networks, supporting both addressable and non-addressable advertising models.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a centralized media distribution platform is implemented to enable integrated inventory management and targeting across broadcast and online streaming environments, then advertising resource efficiency and ROI are improved, but system complexity and integration requirements increase

Engineering Contradiction:

Improveadvertising resource efficiencyVSAvoidsystem integration complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent merges broadcast and online streaming advertising systems into a unified media distribution platform that handles both addressable and non-addressable assets through a single interface, enabling integrated inventory management and cross-platform targeting capabilities

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The platform is designed with multi-functional capabilities to support diverse advertising models (addressable and non-addressable), multiple distribution networks (broadcast and streaming), and various asset types through a universal architecture that adapts to different requirements

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple distribution networks are integrated into a single platform for cross-platform asset distribution, then advertising reach and targeting accuracy are improved, but coordination overhead and processing time increase

Engineering Contradiction:

Improveadvertising reachVSAvoidcoordination overhead

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The media distribution platform acts as an intermediary layer between advertisers and multiple distribution networks, centralizing coordination functions and eliminating the need for separate negotiations and integrations with each network, thereby reducing coordination overhead while maintaining broad reach

Inventive Principle:

Principle #24Intermediary (Mediator)

3Measurement precision

If addressable asset delivery is implemented to enable precise audience targeting, then advertising effectiveness and ROI are improved, but infrastructure requirements and operational complexity increase

Engineering Contradiction:

Improvetargeting accuracyVSAvoidinfrastructure complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The platform implements self-service capabilities that automatically match assets with target audiences based on demographic and behavioral data, eliminating the need for manual configuration and reducing the operational burden on advertisers and distributors

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS12501093B2Mediahub for controlling and monitoring the distribution of targeted assets

Publication Date: 2025.12.16 INVIDI TECH CORP

AI summary

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.