Media Marker Alignment and Transfer for Timed Content Sync

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Solution Overview

Problem

Existing media supply chains face challenges in efficiently aligning timed components such as video, audio, captions, and advertisements, leading to misalignments that detract from consumer experience, and manual checks are inefficient and ineffective in managing the growing volume of content.

Innovation Solution

An automated system using machine learning techniques and regression models to detect and correct temporal misalignments in media components, aligning chapter markers and closed captions, and transfer metadata markers across different versions while preserving narrative integrity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual checks are used to align timed components, then alignment accuracy can be maintained, but productivity and efficiency deteriorate due to the growing volume of content

Engineering Contradiction:
Improvealignment accuracyVSAvoidcontent processing efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent replaces manual mechanical alignment processes with an automated machine learning system that uses regression models to detect and correct temporal misalignments. The system processes video content, audio, captions, and advertisements automatically, eliminating the need for manual review while maintaining alignment accuracy through algorithmic detection of timing offsets.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces an automated alignment system as an intermediary between content production and delivery. This system acts as a mediator that automatically detects and corrects temporal misalignments in timed components, bridging the gap between manual processing limitations and the need for high-volume content processing without sacrificing alignment quality.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If automated alignment systems are implemented, then productivity and efficiency improve, but device complexity and implementation difficulty increase

Engineering Contradiction:
Improvecontent processing efficiencyVSAvoidsystem implementation complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent creates a universal alignment system that handles multiple types of timed components (video, audio, captions, advertisements) through a single regression model framework. This multi-functional approach consolidates what would otherwise require separate alignment processes for each component type, reducing overall system complexity while maintaining high productivity across diverse content formats.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent transforms the alignment problem from a complex multi-parameter optimization challenge into a simpler regression problem by changing the approach to detecting temporal offsets. The system uses parameter changes in the regression model to automatically adapt to different content types and alignment scenarios, simplifying implementation while preserving alignment accuracy.

Inventive Principle:
Principle #35Parameter changes

3Reliability

If multiple timed components are packaged together, then content completeness improves, but alignment difficulty and error risk increase

Engineering Contradiction:
Improvecontent completenessVSAvoidalignment detection difficulty
Core Design Contradiction:
ReliabilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent segments the alignment detection process by analyzing each timed component (video, audio, captions, advertisements) separately through individual regression models, then integrating the results. This segmentation approach makes it easier to detect and measure temporal misalignments in each component independently while maintaining the completeness of the multi-component content package.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12563275B2Media component alignment and transfer
Publication Date: 2026.02.24 DISNEY ENTERPRISES INC
  • US12563275B2 patent drawing
  • US12563275B2 patent drawing
  • US12563275B2 patent drawing

AI summary

Techniques for alignment of temporal markers and media content. These techniques include identifying a first plurality of temporal markers for alignment with a first item of media content, and determining, using a computer processor, alignment for the markers and media content. This includes: (i) identifying a plurality of differences between the first plurality of temporal markers and a second plurality of temporal markers, where the second plurality of markers relate to the first item of media content and are alternatively labeled compared with the first plurality of temporal markers, or (ii) determining a cumulative frame-by-frame difference (CD) for each temporal marker of the plurality of temporal markers, the first item of media content, and a second item of media content. The techniques further include performing an alignment action for the first plurality of temporal markers and the first item of media content.