Media Metering via Embedded Codes on Wireless Devices
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Solution Overview
Problem
Current audience measurement systems for media consumption on wireless communication devices are limited in accurately tracking media exposure and consumption, especially when audience members are exposed to media presentations without actively consuming them, and they lack efficient methods to collect detailed usage data from portable devices.
Innovation Solution
The system involves wireless communication devices that monitor and generate panel metering information based on embedded codes in media content, location data, and user feedback, which is then validated and analyzed by a media measurement entity using reference metering information to provide comprehensive media consumption and exposure reports.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If portable metering devices are provided to each audience member, then measurement precision is improved, but device complexity and loss of time increase
Solution Approach 1:
The patent uses embedded codes within the media content itself as a copy of the measurement mechanism, eliminating the need for separate portable metering devices. The codes are transmitted with the media and processed by the wireless communication device's existing components, achieving measurement functionality without additional hardware complexity.
Solution Approach 2:
The patent leverages the existing multimedia player and wireless communication components in portable devices to perform measurement functions. By using the device's built-in audio and video detectors along with the embedded codes, the system achieves multi-functionality without requiring dedicated measurement hardware.
2Ease of operation
If existing audio/video detection methods are used, then ease of operation is improved, but measurement precision deteriorates for passive exposure
Solution Approach 1:
The patent embeds measurement codes into the media content before transmission, preparing the measurement data in advance. This preliminary action allows the system to detect both active consumption and passive exposure by processing the embedded codes, improving measurement precision without complicating the user experience.
Solution Approach 2:
The embedded codes serve as an intermediary between the media content and the measurement system. These codes carry information about media exposure and consumption, enabling accurate measurement by mediating between what was transmitted and what needs to be detected by the wireless communication device.
Data Source
AI summary
An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.