Vehicle Media Module With Rotating Reflector for Pedestrian Signaling

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Solution Overview

Problem

Existing vehicle lighting devices are limited in the types of signals they can transmit, often resulting in low visibility and difficulty in conveying clear and accurate signals, especially during the day due to high external illuminance, and existing sound systems do not effectively target pedestrians.

Innovation Solution

A media module with a rotatable module gear unit, reflection plate, light-emitting device, and speaker, which adjusts the angles of light and sound incidence to target pedestrians accurately using sensors and controllers, ensuring clear visual and auditory signals are directed towards them while minimizing pollution for others.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If a common lighting device uses only turn-on and turn-off of LED to transmit signals, then the device structure is simple, but the type of signal that may be transmitted is limited and the clarity of the transmitted signal is poor

Engineering Contradiction:
Improvedevice structureVSAvoidsignal type and clarity
Core Design Contradiction:
Device complexityVSLoss of information

Solution Approach 1:

The patent applies dynamics by making the reflection plate rotatable to dynamically change the signal transmission direction. The module gear unit rotates the reflection plate according to the position of pedestrians, enabling the same lighting device to transmit signals in multiple directions and with varied patterns, thereby enriching signal types without complicating the overall device structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent introduces a new dimension by adding rotational movement to the reflection plate. Instead of only controlling signal transmission through on/off states (one dimension), the system now controls direction through rotation angles, adding a spatial dimension to signal transmission and enabling more diverse signal types.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If a common lighting device transmits signals only through turn-on and turn-off of LED, then the device is simple to operate, but visibility of the transmitted signal is low especially during the daytime with high external illuminance

Engineering Contradiction:
Improveoperation simplicityVSAvoidsignal visibility
Core Design Contradiction:
Ease of operationVSIllumination intensity

Solution Approach 1:

The system dynamically adjusts the reflection plate angle to optimize signal visibility. By rotating the reflection plate toward pedestrians, the device concentrates light in the desired direction, enhancing signal visibility without requiring increased overall illumination intensity or complex operational procedures.

Inventive Principle:
Principle #15Dynamics

3Device complexity

If existing sound systems transmit sound in all directions, then the system structure is simple, but the sound cannot effectively target pedestrians

Engineering Contradiction:
Improvesystem structureVSAvoidsound targeting accuracy
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The patent applies dynamics to the sound transmission system by rotating the reflection plate to dynamically direct sound waves toward pedestrians. The module gear unit adjusts the reflection plate angle based on pedestrian position, enabling targeted sound transmission while maintaining a relatively simple system structure without requiring multiple speakers or complex acoustic arrays.

Inventive Principle:
Principle #15Dynamics

4Area of stationary object

If the media module transmits light and sound toward all directions, then the coverage area is maximized, but image pollution and noise pollution affect non-targeted individuals

Engineering Contradiction:
Improvesignal coverage areaVSAvoidimage pollution and noise pollution
Core Design Contradiction:
Area of stationary objectVSObject-generated harmful factors

Solution Approach 1:

The patent applies local quality by directing light and sound specifically toward the location of pedestrians rather than uniformly in all directions. The reflection plate rotates to concentrate signals in the local area where pedestrians are detected, providing targeted communication while minimizing pollution in other areas.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically adjusts the signal direction to match pedestrian positions. The module gear unit continuously rotates the reflection plate to track and target pedestrians, enabling the coverage area to be dynamically concentrated on relevant targets rather than statically covering all directions, thereby reducing unnecessary pollution.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The media module enables precise communication with pedestrians by adjusting light and sound directions, enhancing safety and stability by ensuring targeted signals are received without causing image or noise pollution to non-targeted individuals.

Implementation Method 1

a light-emitting device disposed to face a reflection surface of the reflection plate... light generated by the light-emitting device is incident toward the reflection plate

Methodology Applied
Scientific EffectLight emission: Light Emitting Diode

Implementation Method 2

light generated by the light-emitting device is incident toward the reflection plate... so that light incident toward a reflection plate is directed toward the pedestrian

Methodology Applied
Scientific EffectLight reflection: Reflection

Implementation Method 3

a speaker disposed to face the reflection surface of the reflection plate... a sound generated by the speaker is incident toward the reflection plate

Methodology Applied
Scientific EffectSound generation: Electromechanical Film

Implementation Method 4

a sound generated by the speaker is incident toward the reflection plate... and sound incident toward the reflection plate is directed toward the pedestrian

Methodology Applied
Scientific EffectSound reflection: Reflection

Data Source

PatentEP4385821B1Media module, method of controlling media module, and vehicle including media module
Publication Date: 2026.04.01 HYUNDAI MOBIS CO LTD
  • EP4385821B1 patent drawingFigure 1
  • EP4385821B1 patent drawingFigure 2
  • EP4385821B1 patent drawingFigure 3~4

AI summary

A media module may include a module gear unit rotatably installed in a vehicle body; a reflection plate connected to the module gear unit; a light-emitting device disposed to face a reflection surface of the reflection plate; and a speaker disposed to face the reflection surface of the reflection plate, wherein light generated by the light-emitting device is incident toward the reflection plate, and a sound generated by the speaker is incident toward the reflection plate.