Media Object Detection for Integrated In-Stream Search

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Solution Overview

Problem

Conventional streaming platforms do not facilitate seamless integration of object detection and purchase options within media content, leading to user disruption when pausing playback to search for items or places of interest.

Innovation Solution

A system that identifies objects in media content in real-time, retrieves ranked search results based on user-specific signals, and allows users to pause playback to view associated webpages directly from the interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If users pause playback to search for items or places of interest, then they can access external information, but user engagement and viewing continuity are disrupted

Engineering Contradiction:
Improveaccess to object informationVSAvoidviewing continuity
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent merges the media player interface with a search results interface, allowing search results to be displayed within the media player window. This integration enables users to access object information without leaving the media player, eliminating the need to pause playback for external searches and maintaining viewing continuity while providing access to relevant information.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces an intermediary search results interface that acts as a bridge between the media player and external search engines. This intermediary layer provides object information directly within the media player environment, serving as a mediator that eliminates the need to pause playback while still providing comprehensive search functionality.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If users leave the streaming application to look up items, then they can access detailed information, but the user experience and engagement are reduced

Engineering Contradiction:
Improveobject information accessVSAvoiduser experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent combines the media player and search results display into a single integrated interface. Search results are displayed within the media player window, allowing users to access detailed object information without leaving the streaming application. This merging of functions maintains user engagement and simplifies operation by eliminating the need to switch between different applications.

Inventive Principle:
Principle #5Merging (Combining)

3Productivity

If conventional streaming platforms are used, then media content can be streamed, but object detection and purchase options are not integrated

Engineering Contradiction:
Improvestreaming capabilityVSAvoidobject detection and purchase integration
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent implements multi-functionality by integrating media playback, object detection, search results display, and purchase options into a single streaming application. The system can detect objects in media content, retrieve search results, display them within the player interface, and provide purchase options, making the application versatile and adaptable to various user needs without requiring separate applications.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250240486A1Television based consumer or travel recommendations in a media platform
Publication Date: 2025.07.24 GOOGLE LLC
  • US20250240486A1 patent drawing
  • US20250240486A1 patent drawing
  • US20250240486A1 patent drawing

AI summary

A device may detect an object in a media content item that is displayed on a display device. A device may retrieve search results for the object. A device may generate a ranked list by ranking the search results according to a plurality of signals. A device may initiate display of the ranked list on a user interface of the display device. In response to selection of a search result from the ranked list, a device may pause playback of the media content item and render a webpage that corresponds to the selected search result.