Media Object Recognition for Targeted Advertising
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Solution Overview
Problem
Online advertisers face challenges in accurately targeting users with advertisements for products or services due to uncertainties related to user interests, often based on search words that may not accurately reflect their needs.
Innovation Solution
A system and method that analyzes media content, recognizes product information, determines nearby providers of goods or services, and provides a secure connection to their websites, allowing users to procure products without sharing payment information, using a private network and advanced technologies like computer vision, artificial intelligence, and big data for object recognition and localization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If online advertisers use search words to target users, then advertising reach is improved, but targeting accuracy deteriorates because search words may not accurately reflect user needs
Solution Approach 1:
The patent introduces an intermediary system that includes image recognition technology, object detection algorithms, and product identification mechanisms. This intermediary analyzes visual content from media streams to accurately identify products and services, bridging the gap between broad advertising reach and precise targeting by matching ads to actual visual context rather than relying on potentially inaccurate search words
Solution Approach 2:
The patent replaces the traditional text-based search and targeting mechanism with computer vision and image recognition systems. By substituting the mechanical process of keyword matching with automated visual analysis, the system achieves both wide reach through media stream integration and high precision through accurate object and product identification
2Ease of operation
If users share payment information with providers, then transaction convenience is improved, but security and fraud risk deteriorate
Solution Approach 1:
The patent introduces a secure transaction intermediary system that acts as a trusted mediator between users and providers. This intermediary handles payment processing, verification, and secure data transmission, allowing users to transact conveniently without directly sharing sensitive payment information with providers, thereby maintaining both ease of operation and transaction security
Solution Approach 2:
The patent implements self-service mechanisms where users can securely store payment information in encrypted form and authorize transactions through verification codes or biometric authentication. The system automatically handles secure data transmission and provider verification, enabling convenient one-click transactions while maintaining high security through automated protective measures
Data Source
AI summary
Aspects of the subject disclosure may include, for example, analyzing media content to recognize an object therein, wherein the media content is provided as a video stream displayed to a user of a communication device, the media content comprising a plurality of digital frames transported to the communication device over a private network; associating product information of a product with the object; receiving a user input selecting the object; determining providers of goods or services of the product, wherein the providers of goods or services are selected during the determining based on a proximity of the providers to the user of the communication device; and providing the product information to the communication device. Other embodiments are disclosed.