Media Options Embedded in Promotions for Instant Scheduling
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Solution Overview
Problem
Existing content delivery systems require users to perform complex steps to schedule and remember viewing or recording of promoted events, leading to low motivation and high likelihood of forgetting, especially with numerous channels and time-sensitive information.
Innovation Solution
Embedding media functionality options within promotions as triggers, allowing users to select and implement options directly, such as tuning, recording, or reminders, through a server apparatus that processes user selections and inserts triggers into media streams.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users are provided with multiple media functionality options through traditional scheduling interfaces, then users can schedule and record promoted events, but the complexity of操作步骤 increases and user motivation decreases
Solution Approach 1:
The patent merges media functionality options directly into the promotion content itself. Instead of separating promotion delivery from scheduling functionality, the system combines them by embedding executable triggers within the promotion data structure, allowing users to access multiple functions (schedule, record, remind) without navigating separate interfaces
Solution Approach 2:
The promotion content becomes self-service by containing embedded triggers that automatically present functionality options to users. When a promotion is delivered, it self-presents scheduling and media control options without requiring users to search through menus or separate scheduling interfaces, enabling instant action at the point of promotion delivery
2Device complexity
If users must remember scheduling details manually, then system complexity is reduced, but user motivation and recall accuracy decrease due to numerous channels and time-sensitive information
Solution Approach 1:
The system introduces an intermediary trigger mechanism that bridges promotion delivery and scheduling execution. The embedded trigger acts as a mediator that captures user intent at the moment of promotion viewing and automatically translates it into scheduled actions, eliminating the need for users to manually remember scheduling details across multiple channels
Solution Approach 2:
The system performs preliminary action by pre-packaging scheduling functionality within the promotion itself before delivery. The embedded triggers are prepared in advance with all necessary scheduling parameters, so when users encounter the promotion, the scheduling action is already configured and ready for instant execution, eliminating post-promotion recall requirements
3Ease of manufacture
If traditional scheduling interfaces are used, then system implementation is simpler, but user engagement and instant action capability are reduced
Solution Approach 1:
The promotion data structure becomes universal by incorporating multiple media functionality triggers (schedule, record, remind, share) within a single delivery mechanism. This multi-functional approach allows one promotion delivery system to handle diverse user actions without requiring separate specialized interfaces for each function, maintaining implementation simplicity while boosting engagement
Data Source
AI summary
Apparatus and methods for providing media options over a network. In one embodiment, the media options are presented in conjunction with a promotion or advertisement for particular content. The precise ones of a plurality of disclosed options that will be presented may be determined based at least in part on a campaign established by a content management entity and a current availability of the content. For example, certain media options may only be made available for content that is currently available, while other options may be only available for content available at a future date/time, or during a particular time window. Rules for determining which options are to be provided in conjunction with which content and/or advertisements are established and by a content management entity, such as an entity of a multiple systems operator (MSO).