Hierarchical Media Plan Management with Conditional Input Fields
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Solution Overview
Problem
The complexity of media plans in advertising campaigns leads to arduous generation and maintenance, requiring repetitive replication of details, and existing systems lack efficient management tools for hierarchical data structures.
Innovation Solution
A multi-level hierarchy for media plans is defined with conditional input fields, allowing for automated data management through a display engine, dynamic filter, and evaluator, enabling a single hierarchical view for data entry and validation, thus simplifying the management and modification of media plans.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If detailed media plans include multiple advertisements and multiple publishers, then the media plan becomes more comprehensive and useful, but the complexity of the media plan increases and generation and maintenance become arduous
Solution Approach 1:
The media plan is segmented into multiple hierarchical levels including account level, advertiser level, campaign level, and placement level. Each level contains specific conditional input fields relevant to that level, allowing comprehensive tracking of multiple advertisements and publishers while organizing complexity into manageable segments through the hierarchical structure
2Loss of information
If the media plan includes multiple levels of detail, then more information can be tracked, but numerous repetitive replications of media plan details are required
Solution Approach 1:
The system pre-configures conditional input fields at each hierarchical level that automatically inherit and propagate data from parent levels. This preliminary setup eliminates the need for manual repetitive replication of media plan details across multiple levels, as the hierarchical structure automatically distributes information throughout the hierarchy
Solution Approach 2:
The hierarchical data structure serves multiple functions simultaneously: it organizes comprehensive information across account, advertiser, campaign, and placement levels while automatically handling data inheritance and propagation. This universal structure replaces multiple separate data entry processes with a single unified system
3Ease of operation
If conditional input fields are provided for each level, then data entry is simplified and automated, but the system complexity increases
Solution Approach 1:
The system dynamically adjusts which input fields are displayed and active based on the current hierarchical level and previously entered data. Conditional input fields appear or disappear automatically depending on the context, simplifying the user interface at each level while the underlying system manages the complexity of coordinating these dynamic changes across the entire hierarchy
Data Source
AI summary
Apparatus, system and methods for a media plan managing interface are disclosed. A data hierarchy for a media plan is defined. The multilevel data hierarchy includes different levels for orders and placements. An input form is provided to receive modifications to the values in the different levels of the hierarchy. Any modifications of data are compared against the permitted inputs provided through a conditional input field. If the modifications are permitted inputs, then they are accepted and conditional input fields are set up for any subsequent data input. The data hierarchy is stored as a media plan.