Integrated Media Planning and Ad Insertion System
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Solution Overview
Problem
Current media planning tools for advertising on television and radio do not allow for the efficient insertion of targeted advertisements based on a media plan, and existing methods for embedding banner advertisements on television do not enable automatic remote insertion.
Innovation Solution
A system and method for integrating a media plan and targeted advertisements into a television or radio channel, using a media server with edge devices to synchronize and insert advertisements based on a media plan, including generating Mark-in and Mark-out montages to match advertisement duration within television content, and enabling dynamic insertion of audio advertisements on radio channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If standalone media planning tools are used to determine advertising platforms, then media planning can be performed, but the tools do not provide for inserting advertisements based on the media plan
Solution Approach 1:
The patent combines media planning tools with advertisement insertion capabilities into a single integrated system. The media planner receives media plans, automatically generates insertion schedules, and coordinates with content delivery systems to insert ads at predetermined times, eliminating the need for separate standalone tools and manual insertion processes.
Solution Approach 2:
The system enables self-service advertisement insertion where the media planning tool automatically generates insertion schedules and coordinates with content delivery systems without requiring manual intervention. The system autonomously manages the entire advertisement insertion process based on received media plans.
2Ease of manufacture
If banner advertisements are overlaid on television programs using studio tools, then advertisements can be embedded, but the technique does not allow embedding automatically from a remote location
Solution Approach 1:
The patent introduces an intermediary system consisting of a media planner and content delivery system that operates remotely from the television studio. The media planner receives media plans, automatically generates insertion schedules, and coordinates with content delivery systems to insert ads at predetermined times, enabling remote automatic advertisement embedding without requiring studio intervention.
3Productivity
If manual advertisement insertion is performed, then advertisements can be inserted into television channels, but the process is time-consuming and lacks efficiency
Solution Approach 1:
The system performs preliminary actions by pre-calculating and pre-scheduling advertisement insertion times based on media plans received in advance. The media planner automatically generates insertion schedules and coordinates with content delivery systems before the actual broadcast, enabling time-efficient automatic insertion without manual intervention during live transmission.
Data Source
AI summary
A system and method for integrating a media plan and a targeted advertisement into a television or a radio channel. The system includes a user interface for receiving a media plan and a television program schedule. The system also includes a media server to integrate the television program schedule and the targeted advertisement based on the media plan and to generate a Mark-in and a Mark-out montage. The system further includes one or more edge devices for fetching the targeted advertisement, detecting the Mark-in and the Mark-out montage and inserting the targeted advertisement into the television channel. The method includes receiving a media plan from an advertiser. The method also includes selecting a television channel by the advertiser. The method further includes scheduling of a targeted advertisement. Furthermore, the method includes fetching and inserting the targeted advertisement for playing on the television channel based on the media plan.