Media Player Targeted Ad Refresh via Segmentation
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Solution Overview
Problem
Advertisements embedded in media content, such as DVDs, become stale and lose relevance over time, failing to effectively influence consumer behavior as they are not updated to reflect current interests or trends.
Innovation Solution
A media player system that stores and updates targeted advertisements based on user profiles and metatags, allowing for the selection and playback of relevant ads during media playback, even offline, by refreshing ad content during network connectivity intervals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are embedded in media content during production, then they are permanently fixed and cannot be updated, but they become stale and lose relevance over time
Solution Approach 1:
The advertisement system is segmented into two independent components: media content (stored on disc) and advertisement content (stored in memory). This allows the advertisement portion to be updated independently through network connections without affecting the media content, resolving the contradiction between fixed permanence and update capability.
Solution Approach 2:
The advertisement delivery system transitions from a static embedded model to a dynamic updateable model. Advertisements are periodically refreshed from remote servers via network communication, enabling the system to adapt to changing consumer interests and trends while maintaining reliable delivery.
2Reliability
If targeted advertisements are distributed to selective persons based on usage profiles, then advertising effectiveness increases, but system complexity increases due to profile analysis and matching requirements
Solution Approach 1:
Usage profiles are built and stored in advance on the media player device based on historical usage data. When advertisements are delivered, the system performs local matching between stored profiles and advertisement criteria, eliminating the need for complex real-time analysis and reducing system complexity while maintaining effectiveness.
Solution Approach 2:
The patent introduces an intermediary component that manages the matching between usage profiles and advertisement criteria. This intermediary layer handles the complexity of profile analysis and advertisement selection, allowing the core media player to remain simple while achieving targeted advertising effectiveness.
Data Source
AI summary
A media player is provided. The media player comprises a communications interface, a memory store containing a plurality of personalized advertisements, and a media playback component. The targeted advertisements are refreshed by receiving updates from the communications interface during some of the intervals when the media player is connected to a network. The targeted advertisements are indexed by a plurality of characteristics, the first characteristic being a creation date of the targeted advertisements. The media playback component is configured to play a media content, wherein the media content is stored separately from the targeted advertisements, and to play one of the targeted advertisements in the memory store selected based on the characteristics of the one of the targeted advertisements.