Media Player Call-to-Action Integration During Playback
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing media content display systems do not allow viewers to access call-to-action opportunities in real-time during media playback, requiring viewers to wait until playback is complete to engage with available actions.
Innovation Solution
Implementing a media player system that integrates call-to-action opportunities with media content, enabling viewers to identify and respond to these opportunities as the media plays, using system-generated or speech-recognized actions, and displaying them alongside thumbnail images before or during playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If call-to-action opportunities are only displayed after media playback completes, then the system maintains simple display logic, but viewers lose real-time interaction opportunities and must wait until playback ends
Solution Approach 1:
The system displays call-to-action opportunities in advance during media playback using side bars, top bars, or bottom bars, allowing viewers to see and respond to actions before the media ends. This preliminary display of interaction opportunities eliminates the need to wait for playback completion.
Solution Approach 2:
The system adds a temporal dimension to call-to-action display by showing opportunities throughout the media playback duration rather than only after completion. Multiple display locations (side bar, top bar, bottom bar) create spatial dimensions for interaction opportunities.
2Adaptability or versatility
If call-to-action opportunities are displayed during media playback with multiple display locations, then viewer interaction flexibility increases, but the device complexity increases
Solution Approach 1:
The display system is segmented into multiple independent display locations (side bar, top bar, bottom bar), each capable of showing call-to-action opportunities. This segmentation allows flexible placement of interactions without requiring complex integration across the entire display.
Solution Approach 2:
Multiple display locations serve the universal function of presenting call-to-action opportunities. Each location (side bar, top bar, bottom bar) can independently display the same type of interaction opportunities, providing versatility without requiring different functionality at each position.
3Productivity
If viewers can respond to call-to-actions during playback, then user engagement increases, but the media playback experience may be interrupted
Solution Approach 1:
The side bar, top bar, or bottom bar acts as an intermediary element that presents call-to-action opportunities without directly interrupting the main media playback. Viewers can interact with these opportunities while the media continues to play in the background, maintaining playback continuity.
Solution Approach 2:
The system dynamically allows viewers to choose when to respond to call-to-action opportunities - they can interact immediately during playback or wait until after playback completes. This dynamic approach adapts to viewer preferences without forcing interruptions.
Data Source
AI summary
Methods to present video and purchasing function content embedded in the video in a single user interface. The user interface may be configured to allow the user watching the video to take an action with respect to the video content, which may include items for purchase, and to allow the user to both watch the video content, and select the item for purchase in one transaction step. In other embodiments, the video content is segmented such that a user is provided the ability to select one or more objects in the video. In other embodiments, the user interface provides a dynamic message such as a “call to action” to a user. The call to action may be timed with the video and/or with the user viewing selections in order to urge a user to take a pre-determined action such as purchase a product, make a donation, and the like.