Interactive Media Player E-Commerce Integration

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Solution Overview

Problem

Existing e-commerce systems require consumers to navigate away from media content to purchase products, leading to distraction and potential loss of media experience, and are limited by ad placement restrictions and user reach.

Innovation Solution

An interactive product placement system that integrates e-commerce functionality within a media player, allowing users to purchase products without leaving the media experience, and enables viral distribution across the internet, embedding e-commerce capabilities within media content to facilitate seamless transactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If consumers are directed to a specific website to purchase products through online advertising, then product purchase capability is enabled, but user convenience deteriorates due to navigation requirements and potential loss of media content

Engineering Contradiction:

Improveease of purchaseVSAvoidtime to navigate to website

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The patent combines the media player and e-commerce functionality into a single integrated application. The media player includes an embedded e-commerce component that allows users to browse and purchase products directly within the media playback interface, eliminating the need to navigate to separate websites. This merging of functions resolves the contradiction by enabling both media consumption and product purchase in one location.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The media player is designed to perform multiple functions: playing media content, displaying advertisements, and facilitating e-commerce transactions. By making the media player a multi-functional device that can handle both entertainment and shopping tasks, the system eliminates the need for users to switch between applications or websites, thereby resolving the navigation time issue while maintaining purchase capability.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Ease of manufacture

If banner advertising and clickable ads are used to market products, then product visibility is achieved, but user experience deteriorates due to distraction from media content

Engineering Contradiction:

Improveadvertising implementationVSAvoiddistraction from media content

Core Design Contradiction:

Ease of manufactureVSObject-affected harmful factors

Solution Approach 1:

The advertising and e-commerce components are merged into the media player interface itself. Products are displayed in conjunction with the media content being played, and purchase functionality is integrated within the same application. This integration allows advertising to be presented in a contextually relevant manner that does not require users to leave the media experience, thereby reducing distraction while maintaining visibility.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The media player acts as an intermediary that presents product information and purchase options in a way that complements rather than interrupts the media content. The e-commerce component is embedded within the player interface, serving as a mediator between the advertisement and the user, allowing seamless interaction without breaking the media viewing experience.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Adaptability or versatility

If ads are placed on specific websites through contractual arrangements, then advertising reach is limited to website visitors, but advertising scope is constrained by ad placement restrictions and traffic limitations

Engineering Contradiction:

Improveadvertising reachVSAvoidad placement area

Core Design Contradiction:

Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The media player is designed as a universal platform that can deliver advertising and e-commerce functionality across multiple contexts and locations. Rather than being constrained to specific website ad zones, the integrated media player can present product information and facilitate purchases within its own interface regardless of where the media content is being played back, thereby expanding advertising reach beyond traditional website limitations.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system transitions from the traditional two-dimensional website ad placement model to a new dimension where advertising is delivered through a standalone media player application. This dimensional shift allows ads to be presented in a dedicated e-commerce interface that is not constrained by website layout restrictions or traffic patterns, enabling broader and more flexible advertising reach.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10438249B2Interactive product system and method therefor

Publication Date: 2019.10.08 AIBUY HOLDCO INC

AI summary

A method for facilitating the order of commercial products in connection with the display of media content, whereby a player comprises a media production component and an interactive e-commerce component embedded therein. The player with the e-commerce component can be virally copied and propagated from one web page to any number of other web pages.