Media Player Playback Control Records for Dynamic Ad Insertion
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional Personal Video Recorders (PVRs) lack the ability to dynamically control or vary the playback of recorded content based on user preferences, such as skipping commercials, reordering segments, or inserting advertisements, limiting personalized viewing experiences.
Innovation Solution
A system and method that utilize playback control records to modify the playback of content by inserting advertisements and varying the content in other ways chosen by the creator, allowing users to customize their viewing experience through metadata that controls the playback of sensory works, such as TV programs or movies, by accessing a network to retrieve and apply these records during playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional PVRs are used for recording and playback, then basic recording functionality is provided, but the ability to dynamically control or vary playback based on user preferences is lacking
Solution Approach 1:
The patent segments the playback control functionality by introducing separate playback control records that can be independently created, stored, and applied. These records divide the content into manageable segments with specific playback instructions, allowing flexible control without requiring complex real-time processing of the entire content stream.
Solution Approach 2:
The patent implements preliminary action by pre-generating playback control records that contain all the necessary playback variation instructions before actual playback occurs. These records are created in advance and stored for later retrieval, enabling dynamic playback control without adding complexity to the playback device itself.
2Ease of operation
If playback control records are inserted to enable personalized viewing, then user engagement is enhanced, but device complexity increases
Solution Approach 1:
The patent introduces playback control records as an intermediary layer between the content and the playback device. These records act as a mediator that carries all the customization information, allowing users to engage with content in personalized ways while the actual playback device remains relatively simple, merely needing to interpret and execute the instructions in the control records.
3Adaptability or versatility
If advertisements are inserted during playback, then advertising relevance is improved, but loss of time occurs due to additional content
Solution Approach 1:
The patent implements dynamics by making the playback control records adaptable and modifiable based on user preferences and context. Advertisements and other content variations can be dynamically adjusted, inserted, or removed through the control records, allowing the system to optimize between advertising relevance and time efficiency depending on user needs and situational factors.
Data Source
AI summary
A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.