Media Processor Metadata Icon Highlighting
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Solution Overview
Problem
Current marketing techniques for promoting consumer products on television lack effective methods to selectively highlight and enable viewing of marketable items within media programs, failing to engage viewers efficiently.
Innovation Solution
A media processor system that receives metadata about marketable items from a media communication system, selectively enables their viewing by presenting icons and highlighting these items during media programs, allowing viewers to interact and access additional information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional advertisement methods are used (interleaved ads, product placement), then product promotion is achieved, but viewer engagement and effectiveness are insufficient
Solution Approach 1:
The patent introduces an intermediary system consisting of metadata tags, icons, and highlighting mechanisms that mediate between the media content and the viewer. This intermediary layer enables selective identification and promotion of marketable items without fundamentally altering the media program itself, thereby improving marketing effectiveness while maintaining system simplicity.
Solution Approach 2:
The patent uses visual copying techniques by displaying icons that represent marketable items and highlighting their locations within the media program. These visual copies serve as indicators that guide viewers' attention to specific items without requiring physical manipulation of the media content, thus enhancing promotion effectiveness with minimal system complexity.
2Ease of operation
If selective highlighting of marketable items is implemented, then viewer engagement improves, but system complexity increases
Solution Approach 1:
The patent segments the media program by attaching metadata tags to specific marketable items within the content. This segmentation allows the system to identify and highlight only relevant items rather than processing the entire media program uniformly, thereby improving viewer interaction while keeping processing complexity manageable through targeted analysis.
Solution Approach 2:
The patent employs visual changes such as highlighting and icon display to indicate marketable items. These visual modifications are applied selectively to specific regions of the screen where marketable items appear, enhancing ease of operation for viewers while requiring processing only of identified item locations rather than the entire frame.
3Loss of information
If metadata processing is added to identify marketable items, then product promotion effectiveness increases, but information processing requirements increase
Solution Approach 1:
The patent implements preliminary action by pre-tagging marketable items with metadata before the media program is broadcast or displayed. This pre-processing allows the system to quickly identify and highlight items during playback without requiring complex real-time analysis, thereby improving marketing information delivery while reducing ongoing data processing complexity.
Solution Approach 2:
The system enables self-service by using automatically generated metadata tags that identify marketable items without requiring manual intervention during playback. The metadata structure allows the system to autonomously process and highlight items based on pre-established criteria, reducing information processing requirements while maintaining effective product promotion.
Data Source
AI summary
A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.