Dynamic Media Product Catalog via Content Recognition
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Solution Overview
Problem
Existing media content often inadvertently promotes products or services without effectively capturing consumers' attention, as these are not central to the narrative, leading to potential oversight of interesting products or services depicted within the content.
Innovation Solution
A system and method for dynamically constructing a media-oriented product catalog using a microprocessor to identify media content selected by a consumer, recognizing products or services within that content through speech, text, or image recognition, and compiling a catalog with descriptions and contextual references, allowing for real-time or periodic presentation to the consumer.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If products or services are depicted in media content as background elements, then the narrative flow is maintained, but consumers may overlook interesting products or services
Solution Approach 1:
The patent introduces an intermediary system (product identification system with speech recognition, text recognition, and image recognition modules) that acts as a mediator between the media content and the consumer. This intermediary automatically identifies products and services depicted in media content and provides them through a product catalog, allowing consumers to access product information without detracting from the media viewing experience.
2Loss of information
If attention is directed to products or services depicted in media content, then product visibility is improved, but enjoyment of the media production is detracted
Solution Approach 1:
The patent segments the media content analysis into separate recognition modules (speech recognition for dialogue mentions, text recognition for on-screen text, image recognition for visual products). Each module independently processes different aspects of product depiction, and the results are aggregated into a unified product catalog, allowing comprehensive product information access without interrupting media consumption.
Solution Approach 2:
The system creates a virtual copy of the media content analysis through automated recognition systems. Instead of requiring consumers to actively search for or interact with products during media viewing, the system generates a parallel product catalog that mirrors the products and services depicted in the media content, providing easy access without affecting the original viewing experience.
3Measurement precision
If a comprehensive product catalog is constructed from media content, then product identification accuracy is improved, but system complexity increases
Solution Approach 1:
The patent implements a multi-functional product identification system that handles multiple types of product depictions through a unified architecture. The same system framework processes speech-based mentions, text-based descriptions, and visual product depictions, eliminating the need for separate specialized systems for each recognition method and reducing overall system complexity despite the comprehensive coverage.
Data Source
AI summary
Systems and methods for media-oriented product catalog creation are disclosed herein. Media content displayed or otherwise selected by a content consumer can be identified. Accordingly, products or services depicted by the media content can be compiled into a dynamic product catalog. The catalog can include a description of the products or services as well as associated contextual references to the media content, such as a screen capture or video clip that depicts one or more portions of the media content in which the product or service was featured.