Media Product Data Overlay System for Timestamped Identification
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Solution Overview
Problem
Users face difficulties in identifying and obtaining information about products featured in media content, such as movies and TV programs, due to unclear product branding, making it hard to purchase the same or related products.
Innovation Solution
A system and method for user equipment devices to receive and process product data, including timestamps, product information, categories, prices, and vendors, allowing users to opt-in for information and purchase options during media playback, with features like interstitial screens, product lists, and wishlist management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If product placement is used in media content, then advertising effectiveness is improved, but user ability to identify and purchase products deteriorates due to unclear branding
Solution Approach 1:
The patent introduces an intermediary system consisting of timestamps, product data overlays, and interactive interfaces that mediate between the product placement in media content and the user's ability to identify and purchase products. This intermediary layer provides clear product information without altering the original media content, thus maintaining advertising effectiveness while improving product identifiability.
Solution Approach 2:
The system performs preliminary actions by pre-processing media content to identify and timestamp product placements before user viewing. This allows the system to prepare product information, categories, prices, and vendor data in advance, making it readily available when users interact with the media player, thereby improving product identification without compromising advertising effectiveness.
2Ease of operation
If product information is provided during media playback, then user convenience for purchasing products is improved, but system complexity increases due to data processing requirements
Solution Approach 1:
The patent segments product information into distinct categories (product details, price, vendor, coupon) and associates each with specific timestamps in the media content. This segmentation allows the system to process and deliver only relevant information at appropriate moments, reducing overall system complexity while maintaining user convenience.
Solution Approach 2:
The system implements self-service mechanisms where the media player automatically retrieves and displays product information based on timestamp triggers during playback. Users simply interact with the interface to view or purchase products without needing to manually search for information, improving convenience while the automated processes manage system complexity.
3Productivity
If real-time product data processing is implemented, then user experience during media consumption is improved, but processing time and resource usage increase
Solution Approach 1:
The system performs preliminary processing of media content to identify and timestamp all product placements before user viewing. Product data, categories, prices, and vendor information are pre-fetched and organized in advance. During playback, the system simply retrieves pre-processed data based on timestamp triggers, significantly reducing real-time processing requirements while maintaining improved user experience.
Solution Approach 2:
The patent merges the product data processing functionality with the existing media player infrastructure, combining video playback, timestamp processing, and product information retrieval into a single integrated system. This consolidation reduces redundant processing and resource usage while delivering real-time product data to enhance user experience during media consumption.
Data Source
AI summary
Systems and methods for receiving product data for products featured in a media asset are described. In some embodiments, the system includes control circuitry that receives from a server data for products featured in a media asset and timestamps for the media asset associated with the products featured in the media asset. The control circuitry generates for display a list including one or more of the products. The control circuitry receives from user input circuitry a selection of a product in the list. The control circuitry transmits to the server a request for a portion of the media asset featuring the selected product based on a timestamp associated with the selected product.