Local Media Profile Generation for Privacy and Continuity
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Solution Overview
Problem
Existing digital commerce systems lack effective methods for generating media profiles on client devices, leading to privacy concerns and instability in targeted advertisements due to reliance on external servers and IP address changes.
Innovation Solution
A computer device with a network interface and media profiling engine that downloads media content through a secure network connection, queries memory for relevant information, and generates a media profile log, isolating personal data and maintaining profile residency on the device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If media profiles are stored on external servers for targeted advertising, then advertising effectiveness is improved, but user privacy is compromised and system reliability deteriorates due to IP address changes
Solution Approach 1:
The patent extracts the media profile data from external servers and stores it locally on the user's device. The media profiler application directly accesses downloaded media files and maintains profile information on the device itself, eliminating the need to transmit personal data to external servers while still enabling targeted advertising functionality
Solution Approach 2:
The patent introduces a local media profiler application as an intermediary between the downloaded media files and the advertising system. This intermediary processes media files locally, extracts relevant information, and maintains profiles without requiring direct connection to external servers, thus preserving privacy while maintaining advertising effectiveness
2Object-affected harmful factors
If media profiles are generated locally on the device, then user privacy is protected, but the complexity of the device increases
Solution Approach 1:
The media profiler application performs multiple functions within a single integrated system: it monitors downloads, processes media files, extracts metadata, maintains profiles, and interfaces with the operating system. This multi-functionality consolidates what could be separate complex components into a unified solution that manages privacy locally without proportionally increasing overall device complexity
Solution Approach 2:
The media profiler application autonomously processes downloaded media files without requiring external server assistance. It automatically monitors the download directory, processes files as they arrive, maintains local profiles, and adapts to user behavior patterns independently, reducing the need for additional system infrastructure
Data Source
AI summary
One aspect of the invention includes a computer device. The computer device includes a network interface component configured to download media from an external source through a secure network connection. The computer device also includes a memory configured to store the downloaded content. The computer device further includes a media profiling engine configured to query the memory for the downloaded content based on the connection of the network interface component to the external source through the secure network connection and to generate a media profile log comprising information relevant to the downloaded content.