Media Recommendation System Correcting Popularity Bias
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Solution Overview
Problem
Existing media program recommendation systems are inaccurate due to popularity skewing, where popular media programs are incorrectly assumed to be related to others, leading to inappropriate recommendations.
Innovation Solution
A method and apparatus that compute a measure of implied similarity between media programs by accepting user feedback, normalizing user preferences, and correcting for popularity biases to provide more accurate recommendations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If user feedback is aggregated to determine media program similarity, then recommendation coverage is improved, but popularity bias causes inaccurate recommendations
Solution Approach 1:
The patent transforms the raw feedback data into a normalized similarity measure by changing the parameter space from raw feedback counts to standardized similarity scores. This involves computing similarity between media programs based on normalized user feedback patterns, thereby eliminating popularity bias while maintaining comprehensive recommendation coverage.
Solution Approach 2:
The patent introduces an intermediary similarity measurement mechanism that mediates between raw user feedback and final recommendations. This intermediary layer processes and normalizes feedback data to remove popularity bias, acting as a buffer that preserves recommendation coverage while improving accuracy.
2Productivity
If popular media programs are used as feedback anchors, then recommendation volume is increased, but recommendation quality deteriorates
Solution Approach 1:
The patent changes the parameter used for measuring program relatedness from raw feedback volume to normalized similarity metrics. This transformation allows the system to maintain high recommendation volume while improving quality by identifying programs with similar feedback patterns rather than simply aggregating popular programs.
Solution Approach 2:
The patent replaces the mechanical aggregation of popular programs with a more sophisticated feedback pattern matching mechanism. Instead of simply counting feedback volume, the system analyzes feedback patterns and computes similarity metrics, substituting a more intelligent approach that maintains volume while enhancing quality.
Data Source
AI summary
A method and apparatus for recommending a media program of a set of media programs to a user of a set of users is disclosed. The method and apparatus computes a measure wij of the implied similarity of a first media program (i) and a second media program (j) that corrects for the popularity of the media programs, thus resulting in a more accurate indication of the relatedness of the media programs.


