Media Segment Ontology for Precise Content Access
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Consumers face inefficiencies in accessing specific segments of media content within media assets, relying on linear scanning methods, and advertisers struggle to target demographics effectively due to the lack of precise segment identification and classification.
Innovation Solution
A system that segments media items into cohesive segments based on subject matter, stores data identifying each segment, and organizes them within an ontology for efficient retrieval and advertising placement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers use linear scanning methods to access specific segments, then they can find desired content, but it requires significant time and effort
Solution Approach 1:
The patent divides media assets into multiple segments based on subject matter, allowing consumers to directly access specific segments of interest rather than linearly scanning through entire assets. This segmentation enables targeted access to relevant content portions.
Solution Approach 2:
The system performs preliminary analysis and segmentation of media assets into subject matter-based segments before consumer access. This pre-processing creates an organized structure with identified segments that can be quickly retrieved based on consumer preferences.
2Measurement precision
If advertisers purchase advertisement time based on broad demographic targeting, then they can reach large audiences, but they cannot precisely target specific demographic segments
Solution Approach 1:
The patent applies local quality by associating specific demographic characteristics with specific media segments rather than uniformly across entire assets. This allows advertisers to target ads to particular segments that match their desired demographic profile.
Solution Approach 2:
The system changes the parameter of ad placement from asset-level to segment-level, enabling more granular demographic targeting. Advertisers can select segments based on specific subject matter characteristics that correlate with their target demographics.
3Productivity
If media assets are segmented into multiple subject matter-based segments, then consumers can easily access specific content, but the system complexity increases
Solution Approach 1:
The patent implements self-service by enabling the system to automatically segment media assets into subject matter-based segments without requiring manual intervention. The segmentation process is automated, reducing the operational complexity despite the increased structural complexity.
Data Source
AI summary
The invention pertains to methods, systems, and apparatus for identifying segments within a media item, the media segment including at least one of audio content and video content, comprising segmenting the media item into a plurality of segments as a function of subject matter, storing data identifying each segment and its subject matter, and organizing each segment within an ontology based on its subject matter.