Media Server Call Waiting Content for IPTV Ordering

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Solution Overview

Problem

In IPTV commerce broadcast services, there is a lack of efficient methods to provide real-time information about the number of users waiting for customer service after making order calls, limiting user convenience and service optimization.

Innovation Solution

A media providing server system that receives connection signals from set-top boxes, transmits image identification information, generates and displays call waiting content based on inbound call data from an ARS server, and offers alternative order methods beyond ARS orders, such as on-demand and remote-control ordering, to manage waiting lists and enhance user experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If real-time call waiting information is provided to users, then user convenience is improved, but system complexity increases due to additional data processing and communication requirements

Engineering Contradiction:
Improveuser convenienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The media providing server acts as an intermediary between the ARS server and the set-top box. It receives call waiting information from the ARS server, processes and formats the data, then transmits it to the set-top box for display. This intermediary approach allows real-time information provision while distributing system complexity across multiple components rather than concentrating it in a single system.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system implements feedback by continuously monitoring call waiting status through the ARS server and dynamically adjusting content delivery to the set-top box. When call waiting information is available, the server transmits it to the set-top box for display, creating a closed-loop feedback mechanism that improves user convenience while managing complexity through automated responses.

Inventive Principle:
Principle #23Feedback

2Ease of operation

If alternative order methods are provided when call waiting is detected, then user convenience is improved, but information processing complexity increases

Engineering Contradiction:
Improveuser convenienceVSAvoidinformation processing complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system dynamically adjusts its behavior based on real-time call waiting conditions. When call waiting is detected, the media providing server automatically switches from providing standard commerce content to providing alternative order method information. This dynamic adaptation improves user convenience by offering alternatives during high-demand periods while managing processing complexity through condition-based logic rather than continuous analysis.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes operational parameters based on call waiting status. When waiting list information exceeds threshold values, the server modifies its information delivery parameters to include alternative order methods. This parameter-based approach allows the system to handle increased information processing complexity only when necessary, improving user convenience during critical periods without permanently increasing system processing burden.

Inventive Principle:
Principle #35Parameter changes

3Loss of information

If call waiting content is displayed on set-top box, then user information access is improved, but bandwidth consumption increases

Engineering Contradiction:
Improveuser information accessVSAvoidbandwidth consumption
Core Design Contradiction:
Loss of informationVSQuantity of substance

Solution Approach 1:

The system extracts only the essential call waiting information (waiting list count and status) from the full ARS server data stream and transmits only this extracted information to the set-top box. By taking out only the necessary information rather than transmitting complete datasets, the system improves user information access while minimizing bandwidth consumption.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The media providing server applies partial action by transmitting only the specific call waiting parameters needed for user display rather than all available ARS data. This selective data transmission approach ensures adequate user information access for making ordering decisions while avoiding excessive bandwidth consumption that would result from transmitting complete call center operational data.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11689665B2Media providing server, and method and computer program for providing order procedure content of different ordering methods
Publication Date: 2023.06.27 SK STOA CO LTD
  • US11689665B2 patent drawing
  • US11689665B2 patent drawing
  • US11689665B2 patent drawing

AI summary

A media providing server and a method and computer program for providing call waiting content with respect to ARS order calls for a broadcast product provide call waiting content with respect to ARS order calls for the broadcast product and provide order content to enable a product to be ordered according to one of order methods except for an ARS order method.