On-Demand Commerce Content Delivery via Media Server
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Solution Overview
Problem
Current IPTV commerce broadcasting services are limited by scheduled time slots, lacking on-demand functionality for users, which restricts user convenience and flexibility in accessing commerce content.
Innovation Solution
A media-providing system and method that enables on-demand processing of commerce content requests through a media-providing server, set-top box, data server, and on-demand ARS server, allowing for real-time transmission of commerce content, redundant order detection, and notification management to improve user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If commerce broadcasting is provided through scheduled time slots, then service structure is simple and stable, but user convenience and flexibility are reduced
Solution Approach 1:
The system transitions from static scheduled broadcasting to dynamic on-demand content delivery. The media-providing server receives user requests in real-time and dynamically transmits commerce content based on actual demand, allowing users to access content at any time rather than being constrained by fixed schedules.
Solution Approach 2:
A media-providing server is introduced as an intermediary between the content source and users. This server receives on-demand requests from user terminals, processes them, and delivers the requested commerce content, enabling flexible user access while maintaining system organization.
2Ease of operation
If on-demand requests are processed without verification, then user access flexibility is improved, but redundant orders increase
Solution Approach 1:
The system implements a feedback mechanism where the media-providing server sends request information back to the data server for verification. The data server checks whether the requested content has already been delivered to the same user, providing feedback that prevents redundant orders while maintaining on-demand access flexibility.
Solution Approach 2:
The system performs preliminary verification of on-demand requests before content delivery. The data server pre-checks whether the user has already received the requested content, and only allows delivery if it's a new request, preventing duplicate orders in advance.
3Adaptability or versatility
If all on-demand requests are transmitted to the server, then user service completeness is improved, but network traffic and server load increase
Solution Approach 1:
The verification function is extracted from the media-providing server and placed in the data server. This separation allows the media-providing server to focus on content delivery while the data server handles request validation, optimizing the division of labor and reducing unnecessary network traffic for redundant requests.
Data Source
AI summary
A method for transmitting, by a media-providing server, on-demand content related to commerce content to a set-top box includes receiving a first on-demand request signal for the on-demand content from the set-top box and transmitting the first on-demand request signal to a data server, by the media-providing server, in response to the first on-demand request signal, generating an on-demand call request signal including a product code of the commerce content and a user code of the set-top box and transmitting the on-demand call request signal to an on-demand ARS server, by the data server; receiving process status information on the on-demand call request signal from the on-demand ARS server and transmitting a message corresponding to the process status information to a user terminal corresponding to the first on-demand request signal, by the data server.


