Media-Sharing Ad Measurement via Segmented Landing Pages
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Solution Overview
Problem
Current advertising effectiveness measurement systems fail to analyze the impact of media-sharing type advertisements, as they only provide insights to the business entity operating the landing page, preventing the evaluation of combined advertising efforts across multiple business entities.
Innovation Solution
A system that generates personalized data for print media, including unique codes for accessing landing pages of multiple business entities, allowing for the identification and measurement of access data to provide insights to both the media owner and advertiser, enabling the analysis of media-sharing type advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single landing page measurement system is used, then the system complexity is low and implementation is simple, but the ability to measure and analyze media-sharing type advertisements is lost
Solution Approach 1:
The system segments the measurement function by assigning separate landing pages to each business entity (media owner and advertiser). Each landing page has its own measurement code, allowing independent tracking of each entity's advertisement effectiveness while maintaining a unified overall system.
Solution Approach 2:
The measurement system serves multiple functions: it tracks individual business entity performance through separate landing pages, measures media-sharing advertisement effectiveness through comparative analysis, and provides comprehensive reporting to multiple stakeholders simultaneously.
2Measurement precision
If separate landing pages are created for each business entity, then the measurement precision for each entity is improved, but the system complexity increases
Solution Approach 1:
The system creates separate landing pages for each business entity with unique measurement codes embedded. This segmentation enables precise tracking of individual entity performance while the central server consolidates data to manage complexity.
Solution Approach 2:
A central server acts as an intermediary that receives measurement data from multiple landing pages, processes the information, and distributes results to appropriate stakeholders. This mediator manages the complexity of handling multiple measurement sources centrally.
3Loss of information
If media-sharing advertisement measurement is enabled, then the information completeness for evaluating combined advertising efforts is improved, but the difficulty of detecting and measuring increases
Solution Approach 1:
The measurement approach segments the complex media-sharing advertisement evaluation into separate measurable components: individual landing page accesses, code scanning events, and entity-specific performance metrics. Each segment is measured independently and then integrated for comprehensive analysis.
Solution Approach 2:
The system implements feedback loops where measurement results from individual landing pages are continuously collected, analyzed, and fed back to stakeholders. This enables ongoing evaluation and optimization of media-sharing advertisement effectiveness based on actual performance data.
Data Source
AI summary
A method for measuring effectiveness of a media-sharing advertisement includes: obtaining delivery destination ID identified in response to an access to a first address, which is based on a first code that is recorded on a print media and includes the first address to access to a first landing page corresponding to a first business entity of the print media and includes the delivery destination ID of the delivery destination of the print media; obtaining delivery destination ID identified in response to an access to a second address, which is based on a second code that is recorded on the print media and includes the second address to access to a second landing page corresponding to a second business entity that satisfies a media-sharing condition and includes the delivery destination ID, and ID of the second business entity; and providing the first and second business entities with the obtained information.