Media Stream Context Switching During Commercial Breaks

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Solution Overview

Problem

Current systems fail to automatically switch to alternative content during commercial breaks in media streams, disrupting the user experience and not allowing for personalized advertising or entertainment options.

Innovation Solution

A system that detects commercial breaks in primary media streams and seamlessly switches to secondary streams, allowing users to select preferred content, including alternative advertisements or interactive games, and reverts back to the original stream when the break ends, using a combination of content monitoring and user preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the system continues to output the primary media stream during commercial breaks, then the original programming context is maintained, but users are forced to view unwanted advertisements and cannot engage with preferred content

Engineering Contradiction:
Improvecontent selection flexibilityVSAvoidsystem control mechanism
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by detecting commercial break periods in advance and automatically switching to secondary streams before the user would manually intervene. The system proactively monitors the primary stream for commercial break indicators and pre-prepares the context switch, allowing users to engage with preferred content during commercials without manual intervention.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system serves itself by automatically detecting commercial breaks and managing the switch between primary and secondary streams without requiring user input. The system autonomously monitors stream content, identifies commercial periods, executes context switches, and restores the original program when commercials end, making the system self-managing throughout the process.

Inventive Principle:
Principle #25Self-service

2Reliability

If the system switches to secondary streams during commercial breaks, then users can engage with preferred content and avoid unwanted advertisements, but the system complexity increases with additional monitoring and switching mechanisms

Engineering Contradiction:
Improveuser experience consistencyVSAvoidstream monitoring and switching system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system achieves multi-functionality by combining commercial break detection, automatic context switching, and stream restoration capabilities within a single integrated mechanism. The same system components that manage primary stream playback also detect commercials and switch to secondary streams, eliminating the need for separate dedicated systems for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses feedback mechanisms to monitor the primary stream for commercial break indicators and to detect when commercials have ended. This feedback loop allows the system to automatically adjust its behavior by switching streams based on real-time conditions and then restoring the original program when the commercial period concludes.

Inventive Principle:
Principle #23Feedback

3Ease of operation

If manual switching during commercial breaks is required, then system complexity remains low, but user convenience deteriorates and users must actively manage their viewing experience

Engineering Contradiction:
Improveautomatic content switchingVSAvoidcommercial break detection and switching
Core Design Contradiction:
Ease of operationVSExtent of automation

Solution Approach 1:

The system serves itself by autonomously detecting commercial breaks and managing the switch between primary and secondary streams without requiring user input. The system automatically monitors stream content, identifies commercial periods, executes context switches, and restores the original program when commercials end, making the system self-managing throughout the process.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary actions by detecting commercial break periods in advance and automatically switching to secondary streams before the user would manually intervene. The system proactively monitors the primary stream for commercial break indicators and pre-prepares the context switch, allowing users to engage with preferred content during commercials without manual intervention.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11172164B2System and method for taking control of a system during a commercial break
Publication Date: 2021.11.09 SONY INTERACTIVE ENTERTAINMENT LLC
  • US11172164B2 patent drawing
  • US11172164B2 patent drawing
  • US11172164B2 patent drawing

AI summary

During output of a primary media stream from a cable, satellite, television, radio or internet source, a condition, signal or indication of a commercial break is detected causing a context switch to occur and enabling other services, programming or devices to intervene during the commercial break and causing an alternative output to be produced by a process or device. When the commercial break is over, the system may optionally rejoin with the primary media stream.