Media Stream Overlays for Viewing-Time Rewards and Live Polling
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Solution Overview
Problem
Existing media channels lack effective ways to drive engagement and improve customer experience through interaction and customization.
Innovation Solution
A system that overlays customizable graphical interfaces on media streams, allowing users to earn digital rewards based on viewing time and interact with elements like live polling, quizzes, and betting, while tracking user preferences and providing insights to channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media channels transmit information unilaterally to customers via broadcast server, then information delivery is simple and reliable, but user engagement and interaction are limited
Solution Approach 1:
The patent introduces a receiving device as an intermediary between the broadcast server and the user's display device. This receiving device runs an interaction application that generates graphical overlays and handles user interactions, thereby enabling engagement features without requiring complex modifications to the existing broadcast server infrastructure. The intermediary absorbs the complexity of interaction management while preserving the simplicity of the unidirectional broadcast channel.
Solution Approach 2:
The system segments the media delivery and interaction functions into separate components: the broadcast server handles pure information delivery, the receiving device handles interaction application execution and overlay generation, and the display device handles presentation. This segmentation allows each component to remain relatively simple while the overall system achieves high adaptability and user engagement capabilities.
2Ease of operation
If graphical overlays and interaction elements are added to media streams, then user engagement and customization are improved, but processing complexity and computational requirements increase
Solution Approach 1:
The interaction application is installed and configured in advance on the receiving device before media consumption. This preliminary setup includes pre-configuring user profiles, interaction preferences, and overlay parameters. When media is played, the system can immediately generate and display overlays without requiring complex real-time processing or user setup, thereby simplifying the operational complexity during actual use.
3Reliability
If digital rewards and live polling features are implemented, then customer experience and engagement are enhanced, but system complexity and data processing requirements increase
Solution Approach 1:
The receiving device autonomously manages the interaction application, including generating overlays, tracking user interactions, managing digital rewards, and conducting live polls. The device uses local processing and storage capabilities to handle these functions without requiring complex centralized server infrastructure. This self-service approach enhances customer experience through responsive interactions while keeping system complexity distributed and manageable.
4Adaptability or versatility
If customized interfaces and targeted content are provided to users, then user experience is personalized and improved, but data processing and user profile management complexity increase
Solution Approach 1:
The system implements personalization at the local level through user profiles stored and processed on individual receiving devices. Each device maintains its own user profile data, interaction history, and preferences locally, allowing customized interfaces and targeted content delivery without requiring complex centralized data management. This local quality approach enables personalization while distributing data management complexity across multiple independent devices.
Data Source
AI summary
An example system and method may provide a media channel rewards application with live polling. An example system may measure a viewing period of the media stream, determine a quantity of digital points respective to a user profile and the media stream based on the measured viewing period, and store a digital record associated with the user profile and the media channel, which digital record indicates the quantity of digital points. In some instances, the system may generate a graphical overlay for a media stream of a media channel and provide a graphical interface in the overlay based on the quantity of digital points associated with the user profile and the media stream.