Dynamic Media Stream Triggering for Personalized Content Delivery
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Solution Overview
Problem
Existing media experiences, such as video platforms and cinema viewings, lack personalization as they do not account for user interests, leading to unsatisfactory engagement and missed opportunities for relevant information or offers.
Innovation Solution
A system and method that involve transmitting a data stream with embedded triggers, which detect specific content and provide additional, personalized data to users, such as metadata-generated advertisements or information, based on user profiles and interests, enhancing the media experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising schemes are used with strict time intervals and same advertisement for all users, then the media playback is simple and uninterrupted, but user engagement and relevance are reduced
Solution Approach 1:
The patent segments the media stream into multiple segments, each containing triggers at specific positions. This allows selective activation of additional content based on user interests and media context, improving engagement without requiring complete system redesign
Solution Approach 2:
The patent introduces triggers as intermediary elements embedded in the media stream. These triggers act as mediators between the media content and additional content delivery, enabling personalized advertising without disrupting the main media playback flow
2Adaptability or versatility
If additional content is provided during media consumption, then user engagement is improved, but the media playback time is extended
Solution Approach 1:
The patent implements periodic action by providing additional content at specific trigger points during media consumption. The additional content is delivered periodically based on trigger detection rather than continuously, maintaining engagement while minimizing time extension
Solution Approach 2:
The patent applies partial action by providing additional content only when triggers are detected and only to users whose interests match the trigger content. This selective approach ensures engagement enhancement without unnecessarily extending playback time for all users
3Adaptability or versatility
If the same advertisement is shown to all users, then the advertising system is simple, but it does not account for specific user interests
Solution Approach 1:
The patent implements local quality by providing different additional content to different users based on their specific interests and the local context of trigger detection. Each user receives personalized advertising content relevant to their preferences rather than a uniform approach
Solution Approach 2:
The patent employs feedback mechanisms where user interest data and trigger detection results are processed to dynamically select and deliver personalized additional content. This feedback loop enables the system to adapt advertising content based on real-time user behavior and preferences
Data Source
AI summary
The present disclosure relates to a method for enhancement of media experience that comprises transmitting, by a first computing device, a data stream stored in a first storage region of the first computing device to an output device connected to the first computing device, providing, by a trigger module, a trigger that is linked to the data stream, detecting, by a detection module, the trigger while the data stream is being transmitted, and providing, by a content module, additional data in response to detecting the trigger. Furthermore, a system for enhancement of media experience is described.