Automated Media Tagging via Weighted Feature Extraction

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Solution Overview

Problem

Existing methods for tracking and tagging media assets used in advertisements are inefficient, as they require manual coding or tagging with company information, and lack effective mechanisms for identifying and assigning tags to new or unknown media.

Innovation Solution

A system that extracts audio and image features from media assets using multiple recognition technologies, weights these features, and uses them as queries to search a database of pre-tagged media, thereby determining tags for new or unknown media.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If manual coding or tagging is used for media assets, then company information can be associated with media, but the process is inefficient and cannot effectively identify new or unknown media

Engineering Contradiction:
Improveautomation of tagging processVSAvoidefficiency of media asset tracking
Core Design Contradiction:
Extent of automationVSProductivity

Solution Approach 1:

The system enables media assets to self-identify and self-tag by automatically extracting features (audio, visual, textual) and matching them against a database of pre-tagged media. The media assets essentially tag themselves without human intervention, resolving the contradiction between automation extent and productivity.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces manual mechanical tagging processes with automated computer-based feature extraction and pattern recognition systems. The mechanical manual coding process is substituted with automated algorithms that extract audio features, visual features, and textual features to automatically assign tags.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If multiple recognition technologies are used to extract features, then tagging accuracy improves, but system complexity increases

Engineering Contradiction:
Improvetagging accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system segments the complex tagging task into separate independent modules: audio feature extraction, visual feature extraction, and textual feature extraction. Each module uses specialized recognition technologies for its specific domain, improving overall accuracy while managing complexity through modular architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system employs a universal feature extraction framework that handles multiple types of media features (audio, visual, textual) through a common processing architecture. This multi-functional approach allows the system to accurately tag diverse media assets while avoiding the complexity of separate dedicated systems for each feature type.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If automated feature extraction is implemented, then productivity increases, but the ability to handle new or unknown media challenges increases

Engineering Contradiction:
Improvetagging speedVSAvoiddifficulty of identifying new media
Core Design Contradiction:
ProductivityVSDifficulty of detecting and measuring

Solution Approach 1:

The system performs preliminary action by pre-processing and indexing a large database of media features and their corresponding tags before actual tagging operations. When new media arrives, the system quickly extracts features and matches them against the pre-prepared database, enabling high-speed tagging of new media without difficulty.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system incorporates feedback mechanisms where extracted features from new media are compared with existing database patterns, and the system continuously learns from new data. This feedback loop enables the system to adapt to new media types and challenges while maintaining high productivity through automated processing.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20250200102A1Methods and apparatus to determine tags for media using multiple media features
Publication Date: 2025.06.19 THE NIELSEN CO (US) LLC
  • US20250200102A1 patent drawing
  • US20250200102A1 patent drawing
  • US20250200102A1 patent drawing

AI summary

Example methods, apparatus, systems and articles of manufacture are disclosed to determine tags for unknown media using multiple media features. Disclosed examples extract features from portions of the unknown media. Disclosed examples weight the features based at least partially on respective recognition technologies used to extract the features to determine corresponding weighted features. Disclosed examples search a database of pre-tagged media with a combination of the weighted features to generate a list of suggested tags for the unknown media, the list of suggested tags including relevancy scores for respective ones of the tags in the list. Disclosed examples assign a tag from the list of suggested tags to the unknown media based on a comparison of the relevancy score for the tag to a threshold.