Media-Linked Transaction Layer for Uninterrupted Video Playback
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Solution Overview
Problem
Existing media consumption technologies disrupt the viewing experience when users interact with transaction invites, leading to reduced engagement and difficulty in attributing transactions to specific video content or elements, resulting in lost revenue and ineffective marketing strategies.
Innovation Solution
A multi-layered architecture model allows seamless media consumption and transaction processing, enabling simultaneous video playback and transaction execution without interruption, using a transaction layer separate from the video layer, with real-time attribution of transactions to specific video elements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional media playback systems are used, then video content can be delivered to users, but transaction invites interrupt and disrupt the viewing experience
Solution Approach 1:
The system segments the media player into distinct layers: a video layer for playback and a transaction layer for commercial interactions. This segmentation allows transactions to occur in the transaction layer without interrupting video playback in the video layer, resolving the contradiction between maintaining viewing experience and enabling transaction conversions.
Solution Approach 2:
The patent introduces a new dimensional layer (transaction layer) above the traditional video playback layer. Transaction invites, overlays, and interactions occur in this additional dimension, allowing simultaneous video consumption and transaction processing without disruption to either function.
2Productivity
If transaction invites are displayed during video playback, then revenue opportunities arise, but it becomes difficult to attribute transactions to specific video content elements
Solution Approach 1:
The system implements feedback mechanisms that track user interactions with specific video elements (such as eye-tracking data, click patterns, and engagement metrics) and feed this information back to attribute transactions to the specific content elements that drove them. This enables precise measurement of which video portions generate revenue.
Solution Approach 2:
The patent introduces an intermediary attribution system that sits between the video layer and transaction layer, capturing and analyzing interaction data to precisely attribute transactions to specific video content elements, thereby enabling accurate measurement while maintaining revenue generation capabilities.
3Productivity
If users must stop video playback to complete transactions, then transaction processing can occur, but user engagement and viewing continuity are reduced
Solution Approach 1:
By segmenting the system into video and transaction layers, users can complete transaction processing in the transaction layer while video playback continues uninterrupted in the video layer, eliminating the need to stop viewing to complete purchases.
Solution Approach 2:
The patent enables continuous video playback while simultaneously processing transactions through the overlay transaction layer. Both useful actions (watching video and completing transactions) occur continuously and simultaneously without interruption to either.
Data Source
AI summary
Embodiments of the present disclosure include systems and methods for enabling a media-linked transaction concurrently with playback of media, an exemplary method comprising: connecting a media platform to a multi-layered model comprising a transaction layer, video layer, and device layer running in parallel on separate processor platforms; platforming the media, including preparing the media platform for upload, conversion, storage, and playing; receiving a viewer request to play a media file; initiating playback; displaying a transaction invite during the playback, the invite comprising: a visual element embedded within the playback and an active link associated with a transaction object, enabling the user to initiate the transaction within the visual element concurrently with and without interrupting the playback. User data in conjunction with video data is analyzed to determine the significance of video attributes.