Media Transport System User Identity Mapping
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Solution Overview
Problem
Cable systems are unable to control signal delivery and asset allocation as a function of the users associated with user devices, as signals are distributed based on device identities rather than user identities.
Innovation Solution
A system that associates users with user devices, using geographic identifiers to direct and allocate media signals and assets based on user information, allowing for user-specific signal delivery and resource allocation by correlating user and enterprise information with signal path information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If signals are distributed in a broadcast fashion based on user device identities, then signal delivery is simple and straightforward, but the system cannot control signal delivery or allocate assets as a function of user identities
Solution Approach 1:
The patent introduces a locating unit as an intermediary component that receives signal path information from user devices, determines user identities, and provides this information to the signal distribution system. This mediator enables user-specific control without fundamentally redesigning the entire broadcast architecture, thus improving adaptability while managing complexity through modular addition.
Solution Approach 2:
The system is segmented into distinct functional components: user devices that provide signal path information, a locating unit that determines user identities from this information, and the signal distribution system that uses user identity for targeted delivery. This segmentation allows each component to perform its specific function independently, improving overall system adaptability while keeping individual components manageable in complexity.
2Loss of energy
If signals are distributed to all user devices without user identification, then asset allocation is simplified, but the system cannot perform targeted asset allocation or reduce redundancy based on user locations
Solution Approach 1:
The locating unit receives signal path information as feedback from user devices and uses this feedback to determine user identities and locations. This feedback mechanism enables the system to identify which users are actively receiving signals and where they are located, allowing for targeted asset allocation that reduces transmission redundancy while maintaining efficient resource distribution.
Solution Approach 2:
The system changes the parameter of signal distribution from device-based addressing to user-based addressing. By using the locating unit to translate signal path information into user identity parameters, the system can dynamically adjust asset allocation based on user location and activity, reducing energy loss through redundant transmissions to inactive or geographically distant users.
3Ease of operation
If the system uses device identities for signal distribution, then the system architecture remains simple, but it cannot associate signals with specific users for personalized service delivery
Solution Approach 1:
The locating unit serves as an intermediary that handles the complex task of associating signal path information with user identities. This mediator shields the rest of the system from complexity by providing a simple interface: user devices send signal path information, the locating unit processes the association, and other system components receive ready-to-use user identity information for personalized service delivery.
Data Source
Figure 1
AI summary
Methods and systems of transporting media signals to user devices as a function of users associated therewith and to allocating assets in such systems as a function of users receiving the media signals so as to permit signals, assets, and other features to be directed, allocated, and otherwise distributed as a function of the users associated therewith.