Media Presentation–Triggered Food Ordering With Timed Delivery

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Solution Overview

Problem

Existing media presentation systems do not efficiently integrate food ordering with media content presentation, lacking the ability to leverage media content information for timely and relevant food ordering options and delivery scheduling.

Innovation Solution

A media presentation system that uses media content subject matter and timing to control food ordering, including prompt presentation and scheduling based on media content characteristics, user interaction, and vendor data to provide tailored food ordering options and delivery times.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If food ordering is integrated with media content presentation, then user convenience and relevance are improved, but system complexity increases

Engineering Contradiction:
Improveuser convenienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges food ordering functionality with media content presentation by integrating a food ordering interface into the media player's user interface. The system combines media playback control with food ordering operations, allowing users to place food orders while watching media content without switching to a separate ordering system. This integration improves user convenience by providing relevant food options during media consumption while managing complexity through unified system architecture.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The media player system is enhanced with multi-functionality to perform both media content presentation and food ordering operations. The system incorporates a food ordering module that can interface with restaurants and delivery services, enabling the same device to serve multiple purposes: entertainment consumption and food service coordination. This universal approach improves ease of operation by consolidating functions while the modular design helps manage the added complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Measurement precision

If food ordering options are tailored based on media content characteristics, then relevance and timeliness are improved, but processing complexity increases

Engineering Contradiction:
ImproverelevanceVSAvoidprocessing complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system performs preliminary analysis of media content characteristics (genre, duration, content type) before presenting food ordering options. By pre-processing media metadata and identifying relevant food categories in advance, the system can efficiently match appropriate food options to the current media content. This preliminary action improves relevance by ensuring food options are contextually appropriate while reducing real-time processing complexity through pre-computed associations.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary layer that maps media content characteristics to food ordering options. This intermediary mechanism translates media attributes (such as genre or content theme) into relevant food category suggestions, serving as a bridge between the media content and food ordering functions. The intermediary layer improves relevance by enabling intelligent matching while managing processing complexity through standardized mapping rules and pre-established relationships.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If delivery timing is synchronized with media content timing, then user convenience is improved, but coordination complexity increases

Engineering Contradiction:
Improveuser convenienceVSAvoidcoordination complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system implements dynamic timing coordination that adapts delivery schedules based on real-time media content presentation. The food ordering system can adjust delivery times according to the media player's current state, playback speed, and content duration. This dynamic approach improves user convenience by ensuring food arrives at optimal moments (such as during breaks or at natural pauses in media consumption) while managing coordination complexity through flexible time window management and real-time synchronization protocols.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12423741B2Coordinated processing of food ordering based on media content presentation
Publication Date: 2025.09.23 ROKU INC
  • US12423741B2 patent drawing
  • US12423741B2 patent drawing
  • US12423741B2 patent drawing

AI summary

A method and system for food-order processing based on timing of media-content presentation. An example method includes a media presentation system detecting an occurrence of a media-presentation event associated with presentation of a media-content item by the media presentation system. Further, the example method includes, responsive to detecting the media-presentation event, (i) the media presentation system presenting a food-ordering prompt that solicits user input to place a food order, (ii) the media presentation system receiving the user input responsive to the presented prompt, and (iii) responsive to the received user input, the media presentation system engaging in network communication to place the food order pursuant to the received user input. And still further, the example method includes the media presentation system using timing of presentation of the media-content item as a basis to schedule a pickup or delivery time for the food order.